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Harris-Walz Logo Update πŸ‡ΊπŸ‡Έ, Google Pixel Studio πŸ“±, LA 2028 Olympic Logo πŸ…

TLDR Design <dan@tldrnewsletter.com>

August 16, 12:06 pm

TLDR Design
The new Harris-Walz campaign logo underwent subtle changes, with an overall design aimed at simplicity and adaptability. 

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TLDR Design 2024-08-16

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News & Trends

The Harris-Walz logo just got a subtle makeover. Can you see it? (3 minute read)

The new Harris-Walz campaign logo underwent subtle changes, including centering the crossbar in the "H" and reshaping the "R" legs, with an overall design aimed at simplicity and adaptability. The logo sets Harris' name in Fearless, a sans-serif inspired by 1980s French road signs, and Walz's in Balto, a versatile Gothic sans-serif. The redesign addresses early criticism over kerning and height differences, aligning with historic, straightforward presidential campaign designs.
Google Debuts Pixel Studio AI Image-making App (2 minute read)

Google introduced Pixel Studio, an innovative image generation app, at its Pixel 9 event. Preinstalled on all Pixel 9 devices, the app allows users to create and edit images through prompts, altering elements and styles post-creation. During the demo, it transformed a bonfire picture into a beach scene with the Golden Gate Bridge using a pixel art style, showcasing its capabilities. Powered by on-device AI and Google's cloud-based Imagen 3 model, the app enhances Pixel phones' suite of AI tools.
There are over 42 LA 2028 Olympic logos (2 minute read)

The countdown for the LA 2028 Summer Olympic Games has begun. A series of vibrant and eclectic logo designs crafted by top creatives and iconic celebrities has been revealed. These logos celebrate the original talent from Team USA, each telling its own unique story that embodies LA's culturally diverse and creative spirit. The many designs mark an unprecedented approach, blending contemporary flair with the Olympics' traditional heritage.
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Opinions & Tutorials

Google Pixel 9 Designer Chats Designing Unique-Looking Phone in a Sea of Monotony (4 minute read)

Smartphone design has been criticized for its lack of innovation over recent years. However, the Pixel 9 series introduces distinct design elements, including a pronounced camera bar, setting it apart. These unique, aesthetically bold devices show that Google focuses on enhancing camera technology and user experience.
Designing patterns that scale with progressive disclosure (5 minute read)

This case study from IBM's Design team is about designing a scalable pattern to improve threat alert correlation, allowing analysts to map attacks, identify vulnerabilities, and prioritize security incidents. The new design enhances usability and aligns with IBM's Carbon design language, offering a clearer and more cohesive user experience.
The Value of Availability (5 minute read)

Availability is a valuable asset in any profession, complementing talent and ability but not replacing them. Being consistently present and effective can open doors to new opportunities, even when you're not fully prepared. Long-term success requires balancing availability with intentional unavailability to avoid burnout and ensure sustainability.
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Launches & Tools

Vector to 3D (Figma plugin)

This Figma plugin converts your 2D text and vector layers into 3D models with just one click. With the built-in powerful ray tracing renderer, you can create nice 3D icons, banners, mockups, or any other 3D-style images without being a 3D specialist.
Brandfetch (Figma plugin)

Brandfetch allows instant access to millions of logos, colors, fonts, and more to streamline your designs.
Perspective Grid and Tunnel Generator (Figma plugin)

This Figma plugin quickly creates customizable perspective grids and tunnels by adjusting horizontal and vertical lines and changing grid angles with an intuitive interface.
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Miscellaneous

ORCA crafts an immersive identity for family-owned Cornish brewery (4 minute read)

ORCA, a Bristol-based brand agency, developed a visual identity for St Austell's new series of tap rooms, led by Harbour Brewing Co, to appeal to a diverse audience while staying connected to the master brand. The brand strategy, 'Deeply connected,' draws inspiration from the coastal culture of Charlestown, reflected in the color palette, typography, and interior design, creating a cohesive brand experience.
Craving Convenience: The Psychology Behind Fast Food Kiosks (10 minute read)

Fast food self-service kiosks transform the dining experience by offering speed, convenience, and autonomy. These kiosks tap into our psychological need for control and instant gratification, influencing consumer behavior and boosting sales. However, poorly designed kiosks can lead to frustration, decision fatigue, and increased impulse spending, highlighting the importance of thoughtful UX design.
Omse rebrands Other Box, a company championing equality in the workplace and beyond (1 minute read)

Omse rebranded Other Box, a company founded by Leyya Sattar to address workplace power imbalances and promote DEI. The new branding, featuring construction signage, bold shapes, and diverse imagery, reflects the core strategy "Make Space For Difference," which is to create a more inclusive world.
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Quick Links

Typography Anatomy: Understanding the Parts of a Letter (8 minute read)

Designing legible and aesthetically pleasing typefaces involves understanding the structure and components of letters, such as baselines, serifs, and ascenders.
Design for AI: Understanding Mental Models (8 minute read)

Analyzing users' mental models helps align user expectations with AI functionality, ensuring transparent, responsible, and personalized experiences that evolve with user interactions.
Pixar's New Incredibles 3 Logo is Ultra-Satisfying (2 minute read)

The latest Incredibles 3 logo showcased at Disney-Pixar's D23 expo subtly updates the classic design with a lighter color palette and clever line splicing, impressing fans despite sequel fatigue.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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