We had thought of calling the first cover the “war for talent”, so our designers came up with some martial images. One idea was bombs made of money, suggesting a battle fought with lucrative job offers. Another was of soldiers raising a $100-bill flag, in a pastiche of the famous photograph of US marines during the battle of Iwo Jima. Both images were arresting, but neither visual metaphor quite worked. Delivering money on a bomb would have obvious practical drawbacks. And countries that win a “war for talent” do not end up standing on ruins. Also, our other cover package is about nuclear deterrence, and we didn’t want two war-themed cover images. |