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Discovery Study Guide | A/B Testing

Nielsen Norman Group <alertbox@nngroup.com>

September 2, 2:30 pm

Discovery Study Guide | A/B Testing
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NN/g Newsletter
New Articles

Discovery: Study Guide

 

Maria Rosala · 4 min read

 

Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process.

 

A/B Testing 101

 

Tim Neusesser · 9 min read

 

A/B tests incrementally improve the user experience of a product while effectively reaching business goals.

 


New Videos

🎥 How to Measure Intranet Performance: 3 Key Success Metrics

 

Anna Kaley · 3 min video

Measure your intranet's effectiveness with strategic metrics for usage patterns, employee engagement, and satisfaction ratings. Improve your organization through insightful intranet analysis.

🎥 Livestream Ecommerce: 7 Tips for Good UX

 

Feifei Liu · 5 min video

Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically.
 

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