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Knowing your customers 🔎, founder mode ⚒️, growth product org charts 🎯📈

TLDR Product <dan@tldrnewsletter.com>

September 3, 10:05 am

TLDR Product
You can generate some revenue without a clear ideal customer profile, but scaling without one leads to wasted marketing 

TLDR

TLDR Product Management 2024-09-03

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News & Trends

Working in a company that doesn't know their customers (6 minute read)

You can generate some revenue without a clear ideal customer profile, but scaling without one leads to wasted marketing, product-market misalignment, growth stagnation, and higher customer churn.
Evolution of the developer economy in the age of AI (7 minute read)

This post describes the transformative impact of AI on the developer economy, noting how AI tools are enhancing productivity, reducing barriers to entry, and reshaping the future of programming, though traditional coding remains relevant for complex tasks.
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Opinions & Tutorials

Founder mode (4 minute read)

Brian Chesky's talk at a YC event highlighted the pitfalls of following conventional management advice when scaling a company, which often harms founders' companies rather than helping them. He noted the importance of "founder mode," where founders remain deeply involved in the details, as opposed to "manager mode," which many founders find ineffective for their unique challenges.
The power of starting small to gain support and traction (6 minute read)

Pilot projects help secure support for complex initiatives by running in production on a smaller scale, unlike POCs. The results indicate whether to scale up or cut costs. Focus on learning and adapting to reality, starting small but relevant, delivering value first before scaling.
How to do things that don't scale (9 minute read)

The advice to "do things that don't scale" is rooted in the hard work of building a company, product, and demand in the early stages. Many focus prematurely on scalable tactics and growth loops, but the reality is that unscalable efforts are crucial for kickstarting growth and building a strong culture. This work not only fuels your engine but also deepens customer relationships and improves your product.
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Resources & Tools

Growth product org charts: from the first growth squad to a scaled team (7 minute read)

Structuring a growth team starts with a small, agile team focused on experimentation and then scales to a larger, more specialized team as the company grows and demonstrates positive ROI. It is important to own specific metrics as the team scales and prove value before expanding resources.
The three most common challenges with freemium — and how to fix them (8 minute read)

As the SaaS market evolves, it's an ideal time to reassess if your free and paid tiers are optimized for ARR growth. Growth-stage companies often face three freemium pitfalls: overly generous free tiers, overly restrictive free tiers, and costly entry paid tiers. Research is key — listen to customers, observe their behavior, and let them guide your pricing decisions.
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Miscellaneous

The curse of perfect (12 minute read)

Perfection often represents an illusion of control rather than a noble truth. Its meaning is elusive and varies widely: it could be defined by success, wealth, admiration, or popularity. It might involve the absence of suffering, enduring it gracefully, or simply savoring moments. Ultimately, no matter the metric, there will always be someone ahead or behind.
Why can't AI count the number of "r"s in the word "strawberry"? (6 minute read)

AI's difficulty in counting characters like "r" in "strawberry" reveals a limitation in its design, which is optimized for generating text and understanding context rather than precise character-level tasks. Future improvements in tokenization and reasoning tools may enhance these capabilities.
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Quick Links

Clear PRD template from kevinyien (3 minute read)

Sections include problem alignment, a high-level approach, flows, logic, a launch plan, and other critical components.
What does it take to talk to customers? (3 minute read)

Read insights from a poll about product teams' approaches to scheduling and conducting customer interviews.

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Thanks for reading,
Ellen Le & Sinan Zhang


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