Nike's Olympic Games typeface has a lot of muscle (1 minute read)
Nike developed a versatile typeface for Olympic team kits that is legible across various sports clothing and appealing to fans. The variable font can adapt to different products with unique letter designs. This approach ensures functionality and style coherence across multiple platforms.
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Why AI's lack of direction is perfect for CX's loss of direction (22 minute read)
AI's lack of inherent direction aligns perfectly with Customer Experience's (CX) current struggles because it allows for flexibility and experimentation. AI's focus on solving simple, repetitive tasks contrasts with CX's outdated problem-solving models, creating opportunities for unexpected, innovative approaches that redefine CX by combining insights from diverse fields.
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Things to Do Before Asking “Is This Accessible?” (3 minute read)
Understanding context is crucial when evaluating accessibility. Key questions can be adapted for different products or services, forming the basis of a procurement checklist. A balanced approach that combines automated tools with manual reviews while also focusing on the intended audience and fostering learning in accessibility is essential.
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App Motion (Website)
AppMotion is a mobile motion design gallery that showcases the best, hand-picked examples of app motion design. The gallery allows you to explore various design elements, such as checkboxes, pinch, spin, morph, and more.
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A/B Testing 101 (12 minute read)
A/B testing improves user experience, supports data-driven design decisions, and enhances product usability by measuring conversion and click-through rates. The process involves forming a hypothesis, defining changes, selecting outcome metrics, and choosing a tool based on ease of use and integration.
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Keep Summer Alive with Tavern's New Identity for Fishers Island Lemonade (3 minute read)
Tavern rebranded Fishers Island Lemonade to evoke a classic coastal New England aesthetic, evolving it from a drinks brand to a lifestyle brand rooted in modern Americana. The new identity, with its "Worth the Squeeze" tagline, emphasizes the value of the product and the Fishers Island experience. It was showcased through a photoshoot inspired by vintage catalogs and adaptable messaging for various vacation destinations.
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Stuck in the Steps? (9 minute read)
Rigid adherence to design processes stifles creativity and reduces innovation. While frameworks offer structure and efficiency, overemphasizing steps and ignoring context limits effective design. Embracing flexibility, understanding core concepts, adapting to context, and fostering collaboration allows designers to maintain creativity, enhance problem-solving, and produce more impactful and user-centered designs.
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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker
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