It has been a year since my team and I have been running sponsorship campaigns for newsletters, and for the past few months, we’ve been testing a very effective approach for beta testers of the Subletter.io platform.
As a reminder, Subletter makes it easy and effective to advertise on newsletters. Today, we are revealing the 3 most important things to consider to ensure that a newsletter sponsorship is extremely effective and delivers significant results.
Choose the right audience: We’ve added targeting options that will help you select newsletters with an audience close to your target. (geographic area, language, interests, job roles). We’ve also introduced a feature that tracks the primary domains of our publishers' email lists to identify the main companies where newsletter readers work and their industries.
Choose the right content: When you advertise in a newsletter, your ad is directly associated with the newsletter's content. We track all the content published by publishers on the platform to better identify which content will be coherent with your ad and recommend the best newsletter for you.
Verify that the newsletter audience is qualified: This is an important point; a newsletter must have a qualified and engaged audience. We verify each newsletter’s subscriber list on the platform and provide information such as open and click rates.
All of this allows us to offer advertisers (currently beta testers) very effective initial sponsorships.
Here’s what the deal includes:
Sponsor 10 newsletters (of all audience sizes).
Reach up to 1 million readers (if you choose newsletters with more than 100k subscribers).
Enjoy all the advanced features of Subletter available to early advertisers: detailed data on each newsletter, targeting options to help you find the right audience, and much more…
Dedicated support to help you succeed with all your sponsorships.
No time limit to launch your campaigns. Once you’re an Early Adopter member, you can run your sponsorships whenever you’re ready.
Save thousands of euros in advertising costs (compared to what you would have paid to reach such an audience).
The deal costs only $499, with no additional fees.
However, the offer expires in two days. This is the time to take advantage and not miss the opportunity to introduce your business to an audience of 1 million readers.
Get the Early Adopters deal
Visit subletter.io for advertisers website : https://www.subletter.io/advertisers
