How AI Is Changing Search Behaviors | Three Studies on Digital Twins and Synthetic Users
Nielsen Norman Group <alertbox@nngroup.com>
August 18, 2:30 pm
How AI Is Changing Search Behaviors | Three Studies on Digital Twins and Synthetic UsersOur study shows that generative AI is reshaping search, but long-standing habits persist. Many users still default to Google.
Our study shows that generative AI is reshaping search, but long-standing habits persist. Many users still default to Google, giving Gemini a fighting chance.
AI-simulated users can fill in missing data and predict population-level trends. They perform better when they are based on extensive contextual information.
Preference testing is a tool to evaluate multiple design variations, helping you make informed decisions that align with your brand and resonate with your audience.
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