A big welcome to all the new people who found us through anna from Wild Geese’s video on Sublime and Joan Westenberg viral “I Deleted My Second Brain” essay (Joan later said Sublime is the only second brain tool that brings her joy).
Here’s 10 things that made us go whoa this week:
Filing this under good questions:
An interesting read arguing that the next major AI advancements won’t come from new groundbreaking algorithms or architecture but from tapping into new data streams.
I like this observation:
When there is so much on the web, it is easy to fall prey to the impression that this has been done before when you come up with an idea. When this happens, ask: ‘What is my take on this?’
It reminds me of this excerpt from Anna Quindlen’s commencement speech at Villanova:
Once you've read Anna Karenina, Bleak House, The Sound and the Fury, To Kill a Mockingbirdand A Wrinkle in Time, you understand that there is really no reason to ever write another novel. Except that each writer brings to the table, if she will let herself, something that no one else in the history of time has ever had. And that is herself, her own personality, her own voice.
This video about sublime is so sublime. If sublime hasn’t clicked for you yet, this might do it.

I don’t fucking know. I think the answer lies somewhere in Sam Kriss’ definition of a phone: “A phone is a device for muting the anxieties proper to being alive”
I like this distinction. Great art makes you wonder, great design makes things clear.
Let this tweet double as a spoiler for our upcoming merch drop
Vibe Search your bookmarks!
Deep in editing mode for our upcoming zine and I love this answer from Seth Godin:
Alex Dobrenko: What is your personal AI thesis? The core belief that drives all your decisions around these tools?
Seth Godin: It's probably the talking dog thing, which has two parts. Part one is if you meet a talking dog and its grammar isn't very good, don't forget that it's still a talking dog. It's still a miracle. But number two is just because a talking dog said it doesn't mean it's important.
Honestly, just hitting shuffle on the Sublime staff picks page is making me go “whoa”. Did we just reinvent StumbleUpon for the 2020s?
Enter Sublime
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