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US Chief Design Officer πŸ‡ΊπŸ‡Έ, Meta x Midjourney 🎨, Foldable iPhone Leak πŸ“±

TLDR Design <dan@tldrnewsletter.com>

August 26, 12:17 pm

TLDR Design
Donald Trump has signed an executive order to create a National Design Studio and selected Joe Gebbia as the inaugural US Chief Design Officer β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ  β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ 

TLDR

TLDR Design 2025-08-26

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News & Trends

Trump Selects Airbnb Co-founder Joe Gebbia as Inaugural US Chief Design Officer (2 minute read)

President Donald Trump has signed an executive order to create a National Design Studio and selected Airbnb co-founder Joe Gebbia as the inaugural US Chief Design Officer. The three-year initiative, called "America by Design," aims to modernize federal services by improving usability, visual design, and overall user experience across government websites and physical locations. Gebbia will coordinate with federal agencies, recruit design experts, and standardize design practices to reduce duplication while ensuring compliance with digital experience requirements.
Meta Partners with Midjourney on AI Image and Video Models (2 minute read)

Meta partnered with Midjourney to license the startup's AI image and video generation technology, with Meta's research teams collaborating to integrate it into future AI models and products. The licensing deal helps Meta compete with leading AI visual models like OpenAI's Sora and Google's Veo, marking another strategic move in Meta's aggressive AI expansion following major talent acquisitions and investments. Midjourney remains independent despite the partnership, maintaining its position as a leading AI image generator that has never taken outside funding.
Foldable iPhone coming next year to feature four cameras, Touch ID, Apple cellular modem (3 minute read)

Apple's first foldable iPhone, coming in 2026, will open like a book with an 8-inch inner display, feature four cameras, use Touch ID on the side button instead of Face ID due to thinness limits, and include Apple's C2 modem without a SIM slot. It is expected to launch in black and white only and priced above $1,800. A redesigned all-glass Pro iPhone is planned for 2027.
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Opinions & Tutorials

Using Daily Quests Within Your Product Design to Boost Retention (4 minute read)

The Zeigarnik effect, where people remember unfinished tasks better than completed ones, creates mental tension that drives users to seek closure and return to incomplete activities. Companies like Apple Watch, Duolingo, TikTok, and meditation apps successfully leverage this through features like fitness rings, daily streaks, social notifications, and progress trackers that maintain a sense of incompleteness.
Are AI-Generated Synthetic Users Replacing Personas? What UX Designers Need to Know (29 minute read)

AI-generated personas offer speed and cost efficiency but lack the depth and accuracy of research-backed personas built from real user insights. While synthetic users can serve as useful proto-personas for initial exploration and desk research, they rely on assumptions and averaged internet data that miss the messy complexity of actual human behavior. The Nielsen Norman Group's testing confirmed that AI personas provide shallow, overly positive responses compared to real participants who reveal critical nuances, barriers, and authentic usage patterns that prevent design failures.
Raycast for designers (10 minute read)

Raycast is a powerful productivity launcher for Mac and Windows that streamlines workflows with features like advanced window management, clipboard history, quick links, notes, snippets, and AI presets. Its extensive ecosystem of native and third-party extensions (for Slack, Figma, Linear, Tailwind, Google Fonts, and more) makes it indispensable for designers, developers, and product managers who want speed and focus without distraction.
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Launches & Tools

Turn Sketches Into Living Animations (Website)

Draw to video AI that brings your artwork to life. Transform any sketch into professional animations instantly.
Visual Editor for React (Website)

Puck empowers developers to build amazing visual editing experiences into their own React applications, powering the next generation of content tools, no-code builders, and WYSIWYG editors.
Velocity: AI user testing for prototypes (Figma plugin)

A Figma plugin that helps designers run AI-powered prototype tests with heatmaps, click-maps, and accessibility checks before gathering human feedback, helping validate designs early and at scale.
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Miscellaneous

Color and Typography Pairings: A Designer's Cheatsheet (11 minute read)

Strategic color and typography pairings create cohesive website experiences that trigger emotional responses and guide user behavior within milliseconds. This article demonstrates proven combinations like blue-gray with clean sans-serif fonts for professional credibility, and unexpected pairings like serif headlines with pastels that break industry norms while maintaining effectiveness.
What Makes a Good Logo? (6 minute read)

A logo serves as visual shorthand for a brand, deriving meaning from the quality of what it represents rather than the mark itself. Compelling logos require strategic alignment with brand goals and must be distinctive, visible, adaptable, memorable, universal, timeless, and simple, prioritizing clarity over complexity. Most logo failures stem from a lack of brand clarity, leading to overdesigned marks that try to communicate everything instead of distilling the brand's essence with confident restraint.
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Quick Links

We Need to Talk About the Design of Taylor Swift's New Website (4 minute read)

The design choices create barriers for fans with visual conditions or dyslexia and screen reader users, with missing alt text and problematic glittering effects that can cause discomfort or pain.
Thom Yorke and Artist Stanley Donwood Reminisce on 30 years of Radiohead Album Art (13 minute read)

Radiohead's Thom Yorke and visual collaborator Stanley Donwood reflect on three decades of creating album artwork together in a new exhibition at Oxford's Ashmolean Museum.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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