Apple’s chatbot app

Hey everyone, it’s Mark. Apple should release its internal ChatGPT-like app publicly to give its revamped AI system more credibility. Also: New MacBooks and external Mac monitors get closer; more on the iPhone 17 Pro’s “scratchgate” controversy; and Tim Cook’s latest memo to employees.

Last week in Power On: Apple’s iPhone 17 shows the device’s staying power — at least for now. 

Also: Read our new consumer technology team’s reviews of the iPhone 17 line and iPhone Air, latest Apple Watches and AirPods Pro 3 as you weigh your purchase decisions. 

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The Starters

The ChatGPT app.  Photographer: Justin Tallis/AFP

When Apple Intelligence was unveiled last year, the debut fell flat. Loyalists praised the keynote presentation, but sharper eyes saw an uncomfortable truth: The iPhone maker was lagging behind.

The technology itself was underwhelming, the messaging inconsistent, and Apple’s decision to pose as an industry leader — while dismissing the chatbot-driven approach of rivals — quickly backfired. In a rare misstep, the company bet on the wrong horse...

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