Next year's iPhone Fold could be much thinner than iPhone Air (2 minute read)
Apple's rumored 2026 iPhone Fold is expected to debut as the company's first foldable, measuring just 4.5–4.8mm when unfolded—about 20% thinner than the new iPhone Air's 5.6mm. Folded, it will be 9–9.5mm thick, roughly matching current Pro models, making it both pocket-friendly and Apple's thinnest iPhone yet in use.
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Adidas' new logo has a secret design (1 minute read)
Adidas has introduced a redesigned logo for its 2026 World Cup kits, featuring a hidden monogram that becomes visible under UV light. The updated emblem subtly integrates a repeated three-stripe pattern within the classic logo, creating a holographic effect that plays on the brand's identity. This design refresh balances innovation with tradition, reinforcing Adidas' position at the intersection of sport and fashion.
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Why Brands are Re-embracing the Power of the Tagline (5 minute read)
Taglines are experiencing a resurgence as brands like Nike, Ford, and TAG Heuer deploy concise phrases to cut through increasingly complex marketing landscapes and AI-driven changes in consumer behavior. Effective taglines require strategic clarity about their specific role within the broader brand system, rather than serving as standalone solutions to marketing challenges. The most successful taglines, like Nike's evolution from "Just Do It" to "Why Do It?", work by building on established brand-audience dialogues and functioning as integrated parts of a comprehensive storytelling approach.
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The Future of Product Design (7 minute read)
Product design is rapidly transforming as AI becomes foundational, with designers expected to be hands-on builders who can prototype and ship products to production, regardless of their seniority level. The traditional boundaries between design, product management, and engineering roles are dissolving, requiring designers to think in systems, embrace AI tools on a daily basis, and demonstrate their value through actual working prototypes rather than documentation or handoffs. Designers must shift from being specialists who create pixel-perfect deliverables to curators who utilize AI to rapidly iterate and ship, while developing a personal learning syllabus to stay relevant in this AI-native era.
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How to market yourself without feeling gross (6 minute read)
Self-promotion can feel awkward, but for creatives it's essential — and it doesn't have to be cringey. You can build visibility and trust by focusing on honesty, consistency, and sharing what excites you. Treat it as play rather than pressure. Over time, self-promotion becomes less about bragging and more about confidently connecting your work with the world.
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How Do You Design When Your Company isn't Sure What the Roadmap Looks Like? (5 minute read)
When companies face uncertain roadmaps due to shrinking back to a startup size, designers should focus on work that saves future effort by documenting designs and organizing requirements for deprioritized features that might be revisited. Design debt should be tackled strategically, but explained in business terms that demonstrate value, such as resolving consistency issues that prevent user errors or reducing the number of support tickets. Uncertain periods also provide ideal opportunities for user research, as the timing cost is lower when teams are already waiting for direction.
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I Stopped Using Figma for 70% of My Product Design Work… And My Output Doubled (7 minute read)
A designer found that jumping straight into Figma led to aimless designing and constant redesigns because the real bottleneck was unclear thinking about who the product served and what problem it solved. To address this, they developed a repeatable Notion workspace and Figma system that handles strategic pre-design work—such as problem statements, competitive analysis, user research, and information architecture—before any visual design commences. This process reportedly doubled their output and helped build multiple six-figure products. It now forms the foundation of their teaching method for product design students.
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From products to systems: The agentic AI shift (13 minute read)
The rise of agentic AI is reshaping design and product development, moving from static, deterministic tools to autonomous systems that generate adaptive experiences on demand. At DataRobot, this shift has led to agent-aware templates, design systems, and governance practices that help balance speed with quality, highlighting that while AI accelerates execution, the uniquely human work of deep understanding, judgment, and craft is more valuable than ever.
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How to Create a Typographic Hierarchy (3 minute read)
Effective typography hierarchy requires understanding content first, using size intentionally with consistent scaling, pairing font weights strategically, and limiting typeface choices to one versatile family or a well-matched serif-sans combination.
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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker
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