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Figma x Google Gemini 🤝, Adobe B2B AI Agents 🤖, iPhone Ultra Rumors 📱

TLDR Design <dan@tldrnewsletter.com>

October 13, 12:23 pm

TLDR Design
Figma is integrating Google's Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 models to accelerate image generation and editing within its design platform ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

TLDR

TLDR Design 2025-10-13

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News & Trends

Figma Taps Google's Gemini for Faster, Enterprise-Ready AI Inside Its Design Platform (2 minute read)

Figma is integrating Google's Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 models to accelerate image generation and editing within its design platform, with early tests showing roughly 50% faster output on its "Make Image" feature. The integration maintains enterprise governance controls, allowing administrators to manage AI feature access and opt out of content training, while Imagen 4 provides watermarking and verification capabilities for workflow provenance. This expansion builds on Figma's existing Google Cloud relationship and reflects the company's shift toward faster, governed AI assistance following previous missteps with its "Make Designs" feature.
Adobe Takes Aim at Business Buyers with Dedicated B2B AI Agents (5 minute read)

Adobe launched specialized AI agents for B2B marketing that identify key decision-makers within buying committees, orchestrate multi-channel campaigns, and analyze customer data to accelerate sales cycles. The new agents, including Audience Agent, Journey Agent, and Data Insights Agent, leverage Adobe Experience Platform's customer data to address B2B's unique complexity, where multiple stakeholders influence purchasing decisions. Adobe plans to expand its B2B agent suite with an Account Qualification Agent and Brand Concierge to automate prospecting and customer engagement further.
iPhone Ultra: Why Apple might go ‘Ultra' next year with new model (3 minute read)

Apple's rumored foldable iPhone, expected next year, could debut as the iPhone Ultra. The name would signal a tier above the current Pro Max, align with Apple's “Ultra” hierarchy seen in its M-series chips and Watch Ultra, and help justify a premium $2,000+ price. It would also differentiate Apple's device from competitors' “Fold” models, reinforcing the company's tendency to define new categories rather than follow existing ones.
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Opinions & Tutorials

'Have I Missed the Boat at 40?' Tips on Dealing with Ageism in Creative Jobs (6 minute read)

A 40-year-old reader concerned about retraining in design due to ageism finds reassurance from industry professionals, who stress that attitude, experience, and enthusiasm outweigh age. While several creatives acknowledge that age bias exists, many others share success stories of career changes in their 40s and 50s, noting that maturity often provides advantages in craft and confidence. The consensus is that ageism is real but not insurmountable. Finding supportive environments, maintaining resilience, and engaging in continuous learning can help older creatives thrive in an industry that may favor youth but ultimately rewards talent.
Designing the Invisible Between Humans and Technology: My Journey Blending Design and Behavioral Psychology (4 minute read)

The evolution of design work has shifted from crafting visible interfaces to designing invisible systems that build trust and understanding between humans and AI. Successful AI products require three layers—visible UI, interaction design, and psychological foundations of trust—with the deepest layer being most critical yet hardest to design. This shift requires a focus on cognitive psychology, human communication patterns, and relationship-building, rather than traditional wireframes and user flows.
The Apple Pencil Pro hacks every illustrator should try (4 minute read)

The Apple Pencil Pro transforms iPad drawing into a more natural, fluid experience through features like squeeze, tilt, roll, and haptic feedback. These gestures make actions faster and more intuitive, turning the stylus into an extension of the hand and elevating the iPad into one of the most tactile and responsive drawing setups available.
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Launches & Tools

Advanced AI Video Platform (Website)

Experience ovi AI's revolutionary ovi video generator with physics-accurate motion, synchronized audio, and realistic effects.
The Fastest Way to Generate Mockups (Website)

Create stunning AI-powered mockups and video mockups in seconds. Upload your screenshot or website URL, select a mockup and style, and instantly generate high-resolution mockups.
Free, Private, and Friendly Screen Recorder (Website)

Screenity Pro is an all-in-one platform to create, edit, and share videos. Built with privacy in mind.
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Miscellaneous

I Tried Envato's GraphicsGen—and I Was Surprised (15 minute read)

The author tested Envato's GraphicsGen after finding other AI image tools like Midjourney and Google's ImageFX either too unpredictable or too generic for professional work. GraphicsGen uses preset style options that guide users toward consistent, professional results without requiring prompt engineering expertise, making it practical for everyday content creation. While the preset system limits creative freedom compared to more flexible tools, it excels at quickly producing usable graphics for social media, blogs, and marketing materials.
“Everywhere, every day” – why football clubs are turning to custom type (11 minute read)

Football clubs are increasingly using custom typography alongside traditional crests to express identity, heritage, and community. From New York City FC's subway-inspired typeface to Dallas Trinity FC's monument-based designs, FC Basel's evolving seasonal fonts, and Tottenham Hotspur's remastered type, bespoke lettering now serves as a cultural and emotional bridge between clubs and fans—flexible, ever-present, and deeply tied to place and pride.
How brands are using illustration to tell their stories in 2025 (8 minute read)

Illustration is becoming a powerful tool in branding and advertising, offering brands the ability to create imaginative, authentic worlds that photography can't match. From Nissan's cinematic animation and Costa Coffee's festival art to HOFF's fashion collaboration, Tesco's illustrated packaging, TfL's community campaign, and Opihr Gin's papercraft storytelling, 2025's standout projects show how illustration fosters creativity, authenticity, and emotional connection—turning campaigns into experiences rather than mere advertisements.

Quick Links

DC Comics Won't Support Generative AI: ‘Not Now, Not Ever' (2 minute read)

DC Comics president Jim Lee declared the company will never support AI-generated storytelling or artwork, emphasizing that fans value authentic human creativity over artificial aggregation.
Sabine Marcelis Reflects Apple's New Designs with Translucent Totems (5 minute read)

Dutch designer Sabine Marcelis created a towering installation at Apple's September iPhone launch event that translated the "Liquid Glass" visual style of iOS26 into translucent glass partitions and resin totems with water droplet-like accents.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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