Apple’s new devices arrive

Hey everyone, it’s Mark. Apple’s range of M5 products has a new chip — and little else to entice typical shoppers. Also: The company’s AI division brain drain continues, and Apple gears up to launch a touch-screen MacBook Pro. 

Last week in Power On: Inside Apple’s pivot from a “Vision Air” headset to Meta-like smart glasses.

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The Starters

A holiday window decoration at an Apple Store in San Francisco. Photographer: David Paul Morris/Bloomberg

Apple Inc.’s new 14-inch MacBook Pro, iPad Pro and Vision Pro offer some of the most niche product changes in recent years. And if you’re a recent buyer of any of those devices, there’s little to no need to upgrade.

All of the new products are “chip-and-ship” models, meaning the company has swapped in the newest-generation processor without adding much else. Benchmarks show that the M5 chip offers 15% to 20% gains over the M4, but in real-world use, you’re unlikely to see a meaningful difference.

In other words, if you...

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