An ad for the Apple iPhone 17 Pro. Photographer: Qilai Shen/Bloomberg
Apple Inc. is heading into one of its most pivotal years in recent memory.
The company is poised to roll out a more coherent artificial intelligence strategy and enter new categories like smart home devices and foldables — all while bracing for more executive turnover.
It also could be a make-or-break year on the regulatory front — potentially forcing a major rethink of the App Store business model and cutting into the revenue Apple generates from developers. And though a judge recently ruled that Apple and Alphabet Inc.’s Google don’t need to tear up their current partnership, the shift to AI searches could...
