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iPhone 18 Coffee Color ☕, Netflix Kids UI Refresh 🧒, Anime Studios vs AI ⚖️

TLDR Design <dan@tldrnewsletter.com>

November 5, 1:08 pm

TLDR Design
A Chinese leaker claims the iPhone 18 Pro and Pro Max will come in three colors and continue Apple’s recent trend of omitting a standard black option ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

TLDR

TLDR Design 2025-11-05

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News & Trends

Leaker reveals iPhone 18 color options. Think purple, red, and that's that me espresso. (2 minute read)

A Chinese leaker claims the iPhone 18 Pro and Pro Max will come in three colors—coffee, purple, and wine red—continuing Apple's recent trend of omitting a standard black option. While the iPhone 17 Pro's lack of black drew criticism, Apple may have avoided it due to the scratch-prone anodized aluminum finish. These new color rumors remain unconfirmed ahead of next year's launch.
Netflix Launches Redesigned Profiles for Kids (2 minute read)

Netflix redesigned its kids' profiles globally, introducing simplified navigation and a new "My Netflix" section that consolidates watched, saved, and loved content for easier access to favorites. The update includes real-time refreshing of recommendations to reduce browsing time, while maintaining existing features such as Character Themed Rows, Mystery Box suggestions, and parental controls. This follows Netflix's May redesign of standard profiles and supports the streaming service's expansion into interactive content, such as real-time voting and live party games.
Anime Studios are Finally Fighting Back Against AI Slop (2 minute read)

Japanese anime studios, represented by the Content Overseas Distribution Association, have formally requested that OpenAI cease using their copyrighted works to train AI programs, such as Sora, without permission. The action follows a massive 2025 trend of "Ghiblifying" photos using ChatGPT to create Studio Ghibli-style images, which allegedly influenced AI's characteristic yellowish tone in subsequent outputs. Studios argue these AI-generated images strip away the hundreds of hours of artistic labor that define anime as irreplaceable cultural treasures.
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Opinions & Tutorials

Why the Traditional UX Process Holds Designers Back (14 minute read)

The traditional UX design process creates a comforting but misleading framework that suggests following the correct sequence will guarantee great user experiences. In reality, UX work is messy and iterative, involving loops, zigzags, and constant backtracking as teams discover new insights, redefine problems mid-project, and adapt to constraints like budget, time, and regulatory requirements. Rather than rigidly adhering to prescribed stages, teams should embrace adaptive workflows that prioritize experimentation, continuous user feedback, outcome-focused work, and flexibility to revisit assumptions at any point in the process.
Mobile to Models and Leading Design with Craft (6 minute read)

AI requires design leaders to engage directly with the material rather than delegate, as breakthroughs are behavioral rather than spatial, unlike mobile interface challenges. Traditional evaluation systems built for deterministic software fail to measure what matters now—tone, contextual awareness, and behavioral consistency—leaving experiences that resolve issues but feel hollow. Leaders must develop hands-on fluency with models, establish new quality standards through experimentation, and translate discoveries into principles that guide teams toward craft excellence.
Coca-Cola's new AI holiday ad is a sloppy eyesore (2 minute read)

Coca-Cola has released a new AI-generated holiday campaign that replaces humans with animated animals but still looks awkward and artificial, despite technical improvements over last year's criticized AI ads. The company says the campaign was faster and cheaper to produce, reflecting its growing reliance on AI in marketing even as concerns mount over quality, authenticity, and the impact on creative jobs.
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Launches & Tools

Turn Your Product Into Viral Videos (Website)

TopView.ai is an AI-powered video editor designed to streamline the video creation process by automating tasks such as scriptwriting, shot selection, editing, narration, and video enhancement.
Transform Your Ideas Into Dynamic Videos (Website)

Hailuo is an innovative AI video generator and prompt that transforms your ideas into stunning AI videos. Create captivating visuals in no time with cutting-edge AI-powered tech and a few words.
Explore Color as We See It (Website)

Discover how the OKLCH color model works. Learn, experiment, and create more consistent and perceptually uniform color palettes.
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Miscellaneous

Why Your Design System Team Needs Claude Skills (9 minute read)

Claude Skills addresses the "context pollution" problem in AI conversations by loading information only when needed for specific tasks. Unlike Projects, Skills define reusable workflows for performing tasks, such as validating design tokens, auditing accessibility, or generating documentation. There are five practical design system applications: token naming helpers that enforce consistent patterns, validators that check references and naming conventions, accessibility auditors that use deterministic scripts for accurate calculations, component documentation generators that maintain consistent style, and brand guidelines enforcers.
How to Build Visual Confidence as a Designer (2 minute read)

Many designers struggle not from a lack of talent, but from a lack of conviction, endlessly tweaking instead of trusting their decisions. Visual confidence—the ability to make design choices quickly through trained pattern recognition—is built through high output volume, intentional study of references, and learning from outcomes rather than seeking approval. Real confidence is evident in restraint and clarity, resulting in work that feels grounded and inevitable, rather than trying to impress.
FORM Brands Studio creates Team England's Commonwealth Games identity (6 minute read)

FORM Brands Studio has developed a new “Ready to win” identity for Team England's 2026 Commonwealth Games campaign, designed to express inclusive national pride and optimism while subtly referencing the St George's flag through modern visuals, textured design elements, and motivational storytelling that celebrate athletes' journeys and regional roots.

Quick Links

Adobe's AI Assistant Means Photoshop is No Longer a Passive Tool (4 minute read)

Adobe unveiled AI assistants for Photoshop and Adobe Express that can execute multi-step tasks, rename layers, and even review designs while making proactive suggestions for improvements.
How Frankenstein's Creature Designer Found a New Look for an Iconic Monster (5 minute read)

Mike Hill, a sculptor and special effects artist who has collaborated with Guillermo del Toro since their first Frankenstein-themed commission, designed the creature for del Toro's new Netflix adaptation.
Beloved children's book covers get dystopian makeunder (2 minute read)

99designs by Vista has reimagined classic children's books as dystopian climate-change warnings, using iconic characters like Winnie the Pooh and The Little Mermaid to highlight the environmental crises future generations may face.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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