Fans are Seriously Overreacting to Apple's 'New' 3D Logo (2 minute read)
Apple's stacked, colorful logo for its Apple One subscription service has sparked criticism online, with some calling it ugly and childish. The playful design utilizes wooden block-like pieces to represent bundled services. Critics claim that Apple's design team lacks coherence. Defenders argue the colorful approach is a harmless departure from Apple's typically minimal aesthetic and echoes the company's retro rainbow logo.
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I'm absolutely loving the Affinity rebrand (4 minute read)
Affinity recently launched a free, unified suite of three apps alongside a bold new brand identity. The rebrand, created with input from Affinity, Canva, and the design community, emphasizes creativity and attitude. It features a distinctive logo, custom typeface, playful campaign assets, and even a quirky file-naming convention, reflecting a fresh, irreverent approach that aligns with its “for creatives, by creatives” motto.
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Why I Don't Test Different Designs at the Same Time (2 minute read)
Testing two designs simultaneously creates problems, such as unclear results, contaminated data from participants learning between versions, and requiring three times as many participants. Test one properly-designed version, identify its problems, and fix them rather than conducting comparative evaluations. This approach is presented as more efficient since differences that seem significant to designers often appear identical to users, making comparative testing unnecessary.
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The TikTok Model is the Future of the Web (6 minute read)
The TikTok model of algorithmic content curation is spreading beyond social media, threatening to replace active searching with passive consumption of personalized feeds across the entire web. These algorithms prioritize company profits and engagement over user benefit, creating addictive dopamine loops while eroding shared cultural experiences and trapping users in filter bubbles. Users can resist this future by taking control of their digital experience through changing default settings, deleting exploitative apps, using ad blockers, and actively curating their own content.
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Know this, designers – your work is actually a huge inconvenience (4 minute read)
Working in branding is as much about navigating the complex journey of bringing an idea to life as it is about the idea itself. True success comes from partnering with clients, understanding the business landscape, building consensus, adapting to challenges, and protecting the creative work through a long, often unglamorous process, so that when a rebrand finally launches, it thrives because it was fought for and supported every step of the way.
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The Scope Creep Project (Website)
The Scope Creep is a digital experience that transforms the horrors of creative project management into an interactive fiction experience.
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Danish Football Branding: Identity and Visuals (3 minute read)
The Danish women's football league has rebranded to elevate the sport, focusing on the game rather than gender. The rename, alongside a modular visual identity inspired by pitch lines and emotions on the field, is aimed at creating a proud, independent brand that appeals to fans and sponsors alike.
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The shortest path from thought to action (6 minute read)
Fitts' Law, originating from Paul Fitts' 1954 experiments on motor control, predicts that target acquisition time increases with distance and decreases with size. Initially foundational for mouse- and pointer-based interfaces, it now informs mobile ergonomics, touch targets, gesture-based spatial computing, and even voice and neural interfaces. Across all modalities, the core principle endures: design should minimize the effort—physical, cognitive, or emotional—between user intent and system response, making interactions feel seamless and natural.
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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker
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