Microsoft is Redesigning Windows 11's Context Menu (1 minute read)
Microsoft is redesigning Windows 11's right-click context menu after four years of user complaints about clutter, introducing a "Split Context Menu" that organizes options into context-aware nested sections based on file type. The new design reduces menu length by up to 38% and features a modern semi-transparent "Acrylic" appearance. No release date has been announced. Showcased during the WinUI Community Call, the update groups related actions together—like image options under "Open with Photos"—with secondary menus appearing on hover.
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iPhone Air 2 is delayed until 2027 so Apple can add a second camera to it (2 minute read)
Apple has reportedly pushed the iPhone Air 2 from fall 2026 to a tentative spring 2027 release as it redesigns the device—most notably to add a second rear camera—though that target may still slip. The current model's weak sales prompted the overhaul, but the change is complex because iPhone designs are typically finalized about two years before release.
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The important reason behind Doritos' new minimalist packaging (3 minute read)
Frito-Lay's minimalist Simply NKD Cheetos and Doritos show how packaging can manipulate perception—using stripped-back design to signal health, purity, and moral superiority even when the product itself is only slightly modified. The line illustrates how “healthwashed” minimalism convinces consumers they're making a healthier choice, highlighting the persuasive power of packaging in shaping belief and behaviour.
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When Humans Add Negative Value: AI Alone vs. Human–AI Synergy (42 minute read)
Research shows that in many analytical tasks, human involvement now degrades AI performance because people introduce bias and error when overriding superior AI systems. While creative domains still benefit from human-AI collaboration, with AI generating options and humans providing judgment, this synergy window is narrowing as AI continues to improve. The future requires humans to focus on strategic agency and goal-setting, rather than interfering with AI's execution.
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Strategy-to-pixels (5 minute read)
Modern strategy has compressed from quarterly planning to daily decision-making, requiring practitioners to maintain hands-on craft while expanding their influence across entire systems. True strategic work means scaling one's craft through ownership and agency—understanding dependencies, architectural decisions, and cross-team impacts—rather than stepping away from execution into purely advisory roles. The shift favors those who can fluidly move between strategic thinking and actual building, proving concepts through prototypes and demos rather than lengthy documents.
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Max Ottignon: AI is so hyped, designers pretend to use it more than they actually do (8 minute read)
AI is being overhyped in branding, with some designers and companies pretending to use it, but the real issue is that branding has become generic—and AI risks amplifying sameness unless it's used to amplify ideas, craft, and difference rather than efficiency. Agencies should focus on quality, start with strong ideas, embrace experimentation, and fight apathy, because while AI can make good designers better, it cannot replace the deep, distinctive thinking required to build memorable brands.
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Using Design Tokens as Variables: Best Practices (8 minute read)
Design tokens differ from code variables in that they function as cross-platform design decisions with semantic meaning, requiring rigorous naming strategies, clear governance, and automated synchronization between design and code. This article demonstrates how to implement tokens in Figma Variables, CSS Custom Properties, and Sass. Advanced considerations include versioning tokens as APIs, incorporating accessibility checks into pipelines, structuring tokens into three layers (primitives, semantic aliases, and component slots), and establishing release workflows.
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How Visual Consistency Builds Client Trust Across Every Touchpoint (6 minute read)
Visual consistency across all client touchpoints builds trust by creating familiarity and signaling professionalism, making clients perceive brands as more reliable and credible. Design cohesion requires integrated systems spanning digital platforms, communication tools, and repeated content templates to maintain unified visual tone and emotional signature throughout every interaction. When brands deliver seamless visual experiences that feel intentional at every stage, they transform design into a trust-building asset that increases client loyalty, referrals, and perceived value over time.
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From design to direction: Bridging product design and AI thinking (8 minute read)
Product design is evolving from arranging interfaces to orchestrating systems of learning, where concepts from AI, like data, loss, gradients, and training mirror how designers already iterate, reduce friction, and optimize user journeys. As generative systems increasingly shape interfaces, designers shift from controlling every pixel to guiding intent, feedback loops, and signals across product, experience, and business layers, making design less about screens and more about system-level optimisation.
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