Apple’s iPhone 17 Pro and iPhone Air launch. Photographer: Dhiraj Singh/Bloomberg
Apple Inc.’s iPhone is undergoing the biggest transformation in its history, with the company set to debut three all-new models over three consecutive years.
Despite criticisms that Apple has grown overly dependent on the iPhone — while falling behind in artificial intelligence and other emerging areas — the company is doubling down on its flagship product.
That means stepping up the pace of innovation...