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Apple’s iPhone shake-up

Mark Gurman at Bloomberg <noreply@news.bloomberg.com>

November 16, 1:00 pm

Power On
Also: The future of the Mac Pro.
Bloomberg
by Mark Gurman

Hey everyone, it’s Mark. Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. Also: The Mac Pro is on the back burner, and Tesla is finally adding support for CarPlay. Lastly, Apple’s longtime operating chief wraps up his time at the company.

Last week in Power On: Apple plans major new satellite-powered features for iPhones and other devices. 

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The Starters

Apple’s iPhone 17 Pro and iPhone Air launch. Photographer: Dhiraj Singh/Bloomberg

Apple Inc.’s iPhone is undergoing the biggest transformation in its history, with the company set to debut three all-new models over three consecutive years.

Despite criticisms that Apple has grown overly dependent on the iPhone — while falling behind in artificial intelligence and other emerging areas — the company is doubling down on its flagship product.

That means stepping up the pace of innovation...

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