Your browser’s password manager, the Chrome dino, Gmail’s Smart Compose, virtual backgrounds in video calls, auto-matched receipts: what do they all have in common? They create moments of delight for online users, when needs are not only met but exceeded with surprise and joy.
These are the moments product coach Nesrine Changuel helps teams create, now captured in her new book Product Delight. It’s a practical guide for companies looking to stand out by building emotional connection into their products.
"Solving user needs is fundamental, but true product delight comes from going beyond expectations. It’s about delivering value in ways users didn’t ask for but instantly appreciate. Delight happens when a product surprises with effortlessness, memorability, and the feeling that it’s genuinely looking out for them."
We’re thrilled Nesrine is sharing a preview of Product Delight with Wisereads readers. If it resonates, we invite you to support Nesrine by picking up a full copy here. π |