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Amazon Video Generator 🎥, iPhone SE 4 Rumors 📱, Fal.ai Raises $23M 💰

TLDR Design <dan@tldrnewsletter.com>

September 24, 12:05 pm

TLDR Design
Amazon has introduced two new generative AI tools for advertisers aimed at producing visuals quickly and affordably: Video Generator and 'live images' 

TLDR

TLDR Design 2024-09-24

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News & Trends

A First Look at Amazon's New AI Video Generator for Advertisers (2 minute read)

Amazon has introduced two new generative AI tools for advertisers: Video Generator and 'live images'. These tools aim to produce visuals quickly and affordably. Video Generator transforms a single product image into 6- to 9-second videos with customizable elements and creates four variations. In contrast, the 'live image' feature generates animated GIFs from still images. These tools are designed to meet advertiser demands for cost-effective video marketing and are currently in beta for select U.S. advertisers.
Apple's next iPhone will be one of the cheapest, here's what to expect (3 minute read)

The upcoming iPhone SE 4 is set to launch next spring, marking the first update in three years with a significant redesign. This model will adopt a more modern look akin to the iPhone 14, featuring a 6.1” OLED display, flat edges, and Face ID. New additions may include the customizable Action Button and a transition to USB-C, complying with EU regulations. Enhanced performance is anticipated, with rumors suggesting an A18 chip and Apple Intelligence features.
Fal.ai, Which Hosts Media-generating AI Models, Raises $23M from a16z and Others (4 minute read)

Fal.ai, an AI-driven media platform co-launched by Burkay Gur and Gorkem Yurtseven in 2021, has secured $23 million in funding across two rounds. The platform specializes in AI-generated audio, video, and images, offering scalable solutions for enterprise applications. Fal has gained significant traction, reaching 500,000 developers and hosting 50 million media creations daily, while its annual run rate approaches $10 million. The company adopts a hands-off approach to content moderation, placing responsibility on the developers using their platform.
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Opinions & Tutorials

Pentagram's Paypal rebrand features a new motion language that mimics payment gestures (2 minute read)

PayPal has unveiled a brand refresh featuring a redrawn logo, a custom typeface called PayPal Pro, and a bold blue-focused color palette. The update, led by Pentagram partner Andrea Trabucco-Campos, includes a new motion language inspired by payment gestures and introduces products like a new debit card and flexible brand partnerships.
Yes, it does matter if your product is ugly (3 minute read)

Beauty plays a crucial role in product design, influencing preferences and serving as a key differentiator, especially in a market where 95% of products fail. While companies like Graza thrive with attractive branding, platforms like Amazon may see less engagement due to their less visually appealing design.
Design Engineering 101 (6 minute read)

Design engineering is becoming more popular in the technology industry as software development and visual design merge. Recent tools and hardware advancements make it essential, with experts contributing essays and resources. Jobs include marketing, product development, R&D, and founding roles.
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Launches & Tools

Reasonable Colors (Website)

A free, open-source color system for creating accessible, high-contrast palettes. It supports multiple formats and simplifies compliance with WCAG contrast guidelines.
Website Cookie Checker (Website)

This free cookie checker tool provides instant reports on website cookie use and GDPR compliance.
Pixel Emojis Set (Figma file)

This collection features 73 license-free pixel emojis, fully vectorized and versatile for web, mobile, and social media designs. Ideal for vintage or retro projects.
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Miscellaneous

Truly meowvelous: Studio Chong's imagined cat food brand Smackk! brings Bendito's mockups to life (3 minute read)

Studio Chong created Smackk!, a conceptual cat food brand inspired by the founder's cat, Kimchi, combining planet-friendly ingredients with a vibrant design. The brand's unique visual style and use of negative space have garnered positive feedback and interest.
Principles of Interior Design: Balance (6 minute read)

Balance is crucial in interior design, promoting harmony and visual stability through symmetrical, asymmetrical, and radial arrangements. Symmetry evokes formality, asymmetry adds dynamism, and radial balance highlights central elements. Effective color, texture, and negative space enhance compositional unity while mixing shapes and styles introduce contrast and visual interest.
Why Lighting is the Secret Ingredient to Marketing Visuals (8 minute read)

Compelling imagery is essential for marketing. CGI can be invaluable. It avoids the costs and logistics of photoshoots, allowing teams to create realistic visuals. Adequate lighting, especially using HDRIs, enhances realism in CGI, making it an integral part of successful marketing campaigns and production processes.

Quick Links

3 huge problems creative directors face in 2024, and 6 steps to solving them (10 minute read)

Many creative directors need help with time, brand vision, and collaboration, with 70% citing time as the main issue.
How to Bring Your Visual Storytelling to Life with Soundtracks (7 minute read)

Epidemic Sound's partnership with Creative Boom explores the impact of music in visual storytelling.
Paper Vases Lets You Play Around with Shapes, Colors, and Patterns (2 minute read)

The Dot Dot Dot Paper Vase by Super Nature Design features vibrant colors and patterns, transforming vases into interactive art pieces.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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