The Last Video Rental Store Is Your Public Library

Hey there,

We have published a lot of stories in the last couple of years about all the pressures that public libraries are facing recently. Today, we have a story from our contributor Claire Woodcock that's a great reminder for why we love libraries so much in the first place: It's one of the last places where you can reliably get your hands on physical media. As more and more of that media shifts to streaming services, libraries' collections have become even more valuable and in demand.

-Emanuel

This story was reported with support from the MuckRock foundation.

As prices for streaming subscriptions continue to soar and finding movies to watch, new and old, is becoming harder as the number of streaming services continues to grow, people are turning to the unexpected last stronghold of physical media: the public library. Some libraries are now intentionally using iconic Blockbuster branding to recall the hours visitors once spent looking for something to rent on Friday and Saturday nights. 

John Scalzo, audiovisual collection librarian with a public library in western New York, says that despite an observed drop-off in DVD, Blu-ray, and 4K Ultra disc circulation in 2019, interest in physical media is coming back around. 

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“People really seem to want physical media,” Scalzo told 404 Media.

Part of it has to do with consumer awareness: People know they’re paying more for monthly subscriptions to streaming services and getting less. The same has been true for gaming.

As the audiovisual selector with the Free Library of Philadelphia since 2024, Kris Langlais has been focused on building the library’s video game collections to meet comparable interest in demand. Now that every branch library has a prominent video game collection, Langlais says that patrons who come for the games are reportedly expressing interest in more of what the library has to offer. 

“Librarians out in our branches are seeing a lot of young people who are really excited by these collections,” Langlais told 404 Media. “Folks who are coming in just for the games are picking up program flyers and coming back for something like that.” 

Langlais’ collection priorities have been focused on new releases, yet they remain keenly aware of the long, rich history of video game culture. The problem is older, classic games are often harder to find because they’ve gone out of print, making the chances of finding them cost-prohibitive. 

“Even with the consoles we’re collecting, it’s hard to go back and get games for them,” Langlais said. “I’m trying to go back and fill in old things as much as I can because people are interested in them.” 

Locating out-of-print physical media can be difficult. Scalzo knows this, which is why he keeps a running list of films known to be unavailable commercially at any given time, so that when a batch of films are donated to the library, Scalzo will set aside extra copies, just in case a rights dispute puts a piece of legacy cult media in licensing purgatory for a few years. 

“It’s what’s expected of us,” Scalzo added.

Tiffany Hudson, audiovisual materials selector with Salt Lake City Public Library has had a similar experience with out-of-print media. When a title goes out of print, it’s her job to hunt for a replacement copy. But lately, Hudson says more patrons are requesting physical copies of movies and TV shows that are exclusive to certain streaming platforms, noting that it can be hard to explain to patrons why the library can't get popular and award-winning films, especially when what patrons see available on Amazon tells a different story. 

“Someone will come up to me and ask for a copy of something that premiered at Sundance Film Festival because they found a bootleg copy from a region where the film was released sooner than it was here,” Hudson told 404 Media, who went onto explain that discs from different regions aren’t designed to be ready by incompatible players. 

But it’s not just that discs from different regions aren’t designed to play on devices not formatted for that specific region. Generally, it's also just that most films don't get a physical release anymore. In cases where films from streaming platforms do get slated for a physical release, it can take years. A notable example of this is the Apple+ film CODA, which won the Oscar for Best Picture in 2022. The film only received a U.S. physical release this month. Hudson says films getting a physical release is becoming the exception, not the rule. 

“It’s frustrating because I understand the streaming services, they’re trying to drive people to their services and they want some money for that, but there are still a lot of people that just can’t afford all of those services,” Hudson told 404 Media. 

Films and TV shows on streaming also become more vulnerable when companies merge. A perfect example of this was in 2022 with the HBO Max-Discovery+ merger under Warner Bros Discovery. A bunch of content was removed from streaming, including roughly 200 episodes of classic Sesame Street for a tax write-off. That merger was short-lived, as the companies are splitting up again as of this year. Some streaming platforms just outright remove their own IP from their catalogs if the content is no longer deemed financially viable, well-performing or is no longer a strategic priority. 

The data-driven recommendation systems streaming platforms use tend to favor newer, more easily categorized content, and are starting to warp our perceptions of what classic media exists and matters. Older art house films that are more difficult to categorize as “comedy” or “horror” are less likely to be discoverable, which is likely how the oldest American movie available on Netflix currently is from 1968. 

It’s probably not a coincidence that, in many cases, the media that is least likely to get a more permanent release is the media that’s a high archival priority for libraries. AV librarians 404 Media spoke with for this story expressed a sense of urgency in purchasing a physical copy of “The People’s Joker” when they learned it would get a physical release after the film premiered and was pulled from the Toronto International Film Festival lineup in 2022 for a dispute with the Batman universe’s rightsholders.

“When I saw that it was getting published on DVD and that it was available through our vendor—I normally let my branches choose their DVDs to the extent possible, but I was like, ‘I don’t care, we’re getting like 10 copies of this,’” Langlais told 404 Media. “I just knew that people were going to want to see this.” 

So far, Langlais’ instinct has been spot on. The parody film has a devout cult following, both because it’s a coming-of-age story of a trans woman who uses comedy to cope with her transition, and because it puts the Fair Use Doctrine to use. One can argue the film has been banned for either or both of those reasons. The fact that media by, about and for the LGBTQ+ community has been a primary target of far-right censorship wasn’t lost on librarians.

“I just thought that it could vanish,” Langlais added. 

It’s not like physical media is inherently permanent. It’s susceptible to scratches, and can rot, crack, or warp over time. But currently, physical media offers another option, and it’s an entirely appropriate response to the nostalgia for-profit model that exists to recycle IP and seemingly not much else. However, as very smart people have observed, nostalgia is default conservative in that it’s frequently used to rewrite histories that may otherwise be remembered as unpalatable, while also keeping us culturally stuck in place. 

Might as well go rent some films or games from the library, since we’re already culturally here. On the plus side, audiovisual librarians say their collections dwarf what was available at Blockbuster Video back in the day. Hudson knows, because she clerked at one in library school.  and the collections dwarf what you’d find at Blockbuster Video back in its heyday. 

“Except we don’t have any late fees,” she added.