Welcome to another edition of “What’s in the Cards?” where we share 10 things that made us go whoa this week:
The founder of MSCHF, Gabe Whaley, on the diminishing returns of virality and the value of building longer-term relationships with smaller engaged audiences. Captured using Podcast Magic. Related ideas in the goal is resonance, not scale.
If I had the time, I would write a book about how wrong we’ve been about what we consider intelligence. (More musings on intelligence here.)
Only two Deadline Candle studio packs left. Get yours here!
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Easy to think you have to be doing your biggest and best thing all the time. The truth is you simply need to stay in the game long enough. Many more musings on long-term thinking here.
10/10 slide deck by Matt Stasoff. Essential reading for anyone working in social, brand, and creative. Can tell he saved receipts throughout the year. Did someone tell him about Sublime?
The rest of this newsletter is for Sublime Premium and Lifetime members-only.
Also below the paywall: a private RSVP link to our session next week on how to make a zine people will buy with designer–publisher Itay Dreyfus (NICHE DESIGN). If you’ve been curious about sharing your ideas in print and bringing your work into analog form, this session will be rich in details.
