The new CNBC logo is already controversial (4 minute read)
CNBC is set to retire its iconic peacock logo in favor of a minimalist wordmark with a fused N and B and a blue upward arrow, reflecting the network's financial focus and design language. The redesign, launching December 15, has sparked criticism for appearing disjointed, personality-free, and confusing. It has been compared to controversial rebrands like Cracker Barrel and the GAP logo, highlighting the risks of extreme minimalism in logo design.
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Adobe and Amazon Forge Deeper AI Partnership to Transform Creativity (3 minute read)
Adobe and Amazon are deepening their partnership. AWS infrastructure will be used to power AI features across Adobe Express, Acrobat Studio, and Firefly. The collaboration extends to marketing through Adobe Experience Platform on AWS and GenStudio integration with Amazon Ads, enabling faster campaign launches and real-time customer personalization. Both companies are also developing autonomous AI agents through Amazon Bedrock AgentCore to manage content creation and marketing workflows independently.
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AI Finds Its Way Into Apple's Top Apps of the Year (3 minute read)
Apple has announced its 2025 App Store Award winners. Visual AI planner Tiimo was named iPhone app of the year, and Pokémon TCG Pocket won iPhone game of the year. While Apple avoided naming a dedicated AI app or chatbot as the top winner, AI features were prominent across several honorees, including iPad app Detail's auto-editing and Apple Watch app Strava's workout insights. The 17 winners span iPhone, iPad, Mac, Vision Pro, Apple Watch, Apple TV, and Apple Arcade categories, plus Cultural Impact awards for apps that promote inclusivity and offer helpful tools.
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How To Reduce Cognitive Load in UX (11 minute read)
Reducing cognitive load in UX isn't about oversimplifying complex interfaces. Expert software must match real-world complexity to be effective. Designers should break tasks into smaller steps, avoid forcing users to remember information across screens, and support decision-making through chunking options and clear labeling. The key is understanding how users actually work with a product rather than judging interfaces by appearance alone.
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Design Tokens Governance (4 minute read)
Design tokens require careful governance since designer-led approaches preserve brand intent but may miss technical constraints, while developer-led approaches optimize for performance but can lose design meaning. The biggest challenge is keeping design tools and code in sync, mainly when emergency fixes, platform-specific adjustments, or technical constraints create a gap between what designers envision and what ships in production. A bidirectional sync strategy using CI/CD pipelines, drift detection, change classification, and regular audits can help mature teams maintain consistency while letting each side work in their preferred tools.
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Why you need design maturity in a product organisation, and how to get it (12 minute read)
Design maturity is key for high-performing product organizations, enabling them to navigate uncertainty and create future value rather than just manage usability. Narrowly focused design limits creativity and strategic impact, while mature design surfaces opportunities, translates insights into experiences, and complements product management, engineering, and other disciplines. By involving design early and strategically, teams can explore multiple futures, iterate effectively, and operate as adaptive, innovative systems capable of shaping what comes next.
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Exceptional Portfolios (Website)
A curated collection of the best portfolios, from indie creatives to world-class studios. Updated regularly to keep your inspiration fresh.
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Usability Testing Process Explained in Comic Strips (7 minute read)
Jakob Nielsen created three comic strips using Nano Banana Pro to illustrate his systematic 12-step usability testing process, applying it to different product types: a plant care app, a grocery e-commerce site, and a toaster. Each strip uses a distinct visual style—from the default comic style to a realistic digital airbrush approach with character sheets, to a children's comic featuring animal characters. Nielsen recommends following all 12 steps for teams new to user research, though experienced teams may shorten some steps depending on their project.
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Public Design Systems are Worth It (9 minute read)
Public design systems serve as a "marketplace of ideas" that benefits the entire community, with each shared system raising the bar and helping others learn. Closing these systems is shortsighted, as public visibility acts as a quality forcing function, aids recruiting, boosts team morale, and trains future designers. Despite the challenges of maintaining public systems, the trend toward privatization threatens a valuable shared resource that the design systems community has taken for granted.
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Things I repeat often enough about surveys that it was time to write them down (6 minute read)
Well-designed surveys are powerful research tools when done thoughtfully, but they require practice and attention to the respondent's experience. Avoid asking for information you already have, unnecessary or required questions, ambiguous phrasing, lengthy or matrix-style questions, and predictions about future behavior. Always explain the survey's purpose, write clearly and conversationally, provide inclusive and edge-case answer choices, and include a catch-all question for additional insights. Surveys work best to signal trends, recruit people for deeper research, and foster team collaboration, rather than as a replacement for direct user engagement.
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