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App Store Ad Redesign πŸ›οΈ, No-Code Mobile AppsπŸ“±, Higgsfield AI Video 🎬

TLDR Design <dan@tldrnewsletter.com>

January 19, 1:08 pm

TLDR Design
Apple is testing a new App Store search ad design that removes the blue background from sponsored results, making ads look like organic results β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ  β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ 

TLDR

TLDR Design 2026-01-19

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News & Trends

Apple testing new App Store design that blurs the line between ads and search results (1 minute read)

Apple is testing a new App Store search ad design on iOS 26.3 that removes the blue background from sponsored results, making ads look almost identical to organic results except for a small β€œAd” label. This will likely increase ad clicks and revenue, but it makes it harder for users to quickly tell what's paid versus real.
Replit's AI Can Build Your Mobile Apps and Push Them Straight to App Store (3 minute read)

Mobile Apps on Replit is an AI tool that builds complete mobile applications from plain English descriptions and handles payment integration via Stripe. It can publish apps to the Apple App Store within days. Replit is reportedly seeking a $9 billion valuation. However, AI-generated apps often contain security vulnerabilities, such as missing brute-force protection, because the AI prioritizes functionality over safety measures.
Higgsfield Raises $80M on $1.3B Valuation to Scale AI Video Platform (2 minute read)

Higgsfield Inc. secured $80 million in extended Series A funding at a $1.3 billion valuation to expand its AI video platform for commercial advertising, marketing, and music videos. The startup, founded in 2023, has grown to 15 million users. It generates 4.5 million videos daily, reaching a $200 million annual run rate, with 85% of usage from social media marketers. Its browser-based platform uses AI-powered video reasoning to maintain temporal consistency across clips, enabling creators to produce cinematic-quality content without traditional equipment or expertise.
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Opinions & Tutorials

Is design becoming too safe? (4 minute read)

Many brands are retreating from bold rebrands and leaning into nostalgia as a β€œsafe” strategy that feels familiar and trustworthy amid political and economic uncertainty. Backlashes like Cracker Barrel's failed modernisation and Vera Bradley's abandoned refresh show how quickly change can trigger outrage, pushing brands to preserve beloved heritage elements rather than risk radical reinvention.
How UX directly impacts P&L (5 minute read)

UX is a value multiplier: it determines how much of a product's potential users can actually access. When people accept bad UX because the solution matters, improving it becomes a growth lever. However, when UX blocks users from reaching value, it directly kills adoption and revenue. The smartest approach is to stay lean at first, watch where users struggle, and then use design to remove only the barriers that truly limit business value.
The New Business Case for Design Systems (6 minute read)

Design systems now drive business revenue, customer loyalty, and strategic growth rather than serving merely as tools for visual consistency. Companies like Freshworks and SAP tie design system impact to customer metrics, achieving results such as 28% lower service costs, while teams at Hyundai and Grammarly use systems to enable global scaling and report 25% time savings. Organizations increasingly measure design system value through customer outcomes, internal productivity, and strategic alignment, with leaders like SAP elevating systems to board-level KPIs.
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Launches & Tools

Design Systems with AI (Website)

Curated selection of official Design Systems that implement artificial intelligence features.
AI that Creates and Runs Ads (Website)

Muze AI is an all-in-one AI-powered performance marketing platform that runs and optimizes Meta Ads and Google Ads end-to-end.
Turn LLM Responses into Real UI (Website)

Transform any Markdown into a clickable UI that works everywhere. Write once, and render interactive widgets in any framework.
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Miscellaneous

Figma's Push It campaign focuses on the hand in handcrafted (2 minute read)

Figma's β€œPrompt it. Then push it.” campaign for its AI tool Figma Make used vibrant graphics and human gestures to show AI as something creatives actively shape, not just a β€œmagic button.” Launched globally in late 2025, it positioned creativity as applying taste, iterating, and pushing beyond defaults, with community-made work later used to show what's possible.
When Backlash Strikes, Brands Should Think Like Artists (5 minute read)

Brands facing backlash should adopt an artist's mindset, maintaining their conviction in their vision rather than retreating to please everyone. Nike's Colin Kaepernick campaign, Coca-Cola's Share a Coke, and the NFL's Bad Bunny halftime show demonstrate how brands responded to criticism with clarity and cultural purpose instead of fear. The key is participating in culture with strategic intention while staying grounded in brand identity, treating backlash as inevitable rather than letting it define the work.
How to Keep Design Strategic When You're Suddenly in a Startup Environment (6 minute read)

Designers in companies that have shrunk to startup size face constant pivoting and pressure to deliver faster with smaller teams, making traditional UX processes like personas and journey maps quickly outdated. The solution is focusing on lightweight use casesβ€”simple strategic statements that capture who the user is, what problem they face, why it matters, and the proposed solution. Use cases provide a North Star for decision-making, allowing teams to evaluate whether features serve validated user needs and maintain strategic alignment even as priorities shift.
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Quick Links

Apple opens Sainte-Catherine store in historic Montreal building (1 minute read)

Apple has reopened its Sainte-Catherine store in Montreal in a restored historic building.
How Matt Ferguson Made Movie Posters Interesting Again (8 minute read)

Matt Ferguson has revitalized illustrated movie poster art over the past 15 years, creating work for major franchises including Star Wars, Marvel, and Predator through a distinctive style featuring silhouettes and circular compositions.
Barbie's Autistic Doll is a Design Masterclass in Inclusion (3 minute read)

Mattel launched its first autistic Barbie doll after 18 months of development with the Autistic Self Advocacy Network, featuring intentional design elements such as an averted gaze, articulated joints for stimming, noise-canceling headphones, and sensory-friendly clothing.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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