Apple’s AI reboot

Hey everyone, it’s Mark. Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. Also: The company gets ready to kick off its 2026 Mac launches and puts CEO candidate John Ternus in charge of design. 

Last time in Power On: Apple’s iOS 27 will be a Snow Leopard-style update — aside from new AI features. 

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The Starters

Tim Cook, John Giannandrea and Craig Federighi discussing Apple Intelligence in 2024. Photographer: David Paul Morris/Bloomberg

In June 2025, I reported on a major inflection point inside Apple Inc. After a disappointing launch of the Apple Intelligence platform and delays to a new Siri digital assistant, software chief Craig Federighi and other executives were seriously considering sidelining the company’s internal AI models in favor of a third-party provider.

The story sent shockwaves through Apple’s foundation models team, which builds its underlying AI technology. Beyond the reputational sting, the report raised existential questions about the future of the group — and the jobs of its employees. Within hours of that story’s publication on June 30, Apple’s top AI leadership moved to...

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