Testing strategy: avoid the waterfall strategy trap with iterative refinement (8 minute read)
Prematurely applying pressure to a strategy can mask its true effectiveness, so it's crucial to test strategies early and iteratively to refine key details before full implementation. Effective strategy testing involves identifying narrow slices to focus on, setting clear metrics, and ensuring proper coordination between sponsors and guides to adapt and troubleshoot during the process.
|
How to market a product you don't use (3 minute read)
When marketing a product you don't personally use, it's important to empathize with your customers by understanding and feeling their excitement, even if their preferences seem strange to you. The "of course" exercise helps by encouraging you to shift perspectives, avoid judgment, and appreciate different viewpoints to connect better with your audience.
|
|
User retention metrics: why they are key to B2B SaaS success (5 minute read)
User retention is key to B2B SaaS success, driving customer satisfaction, loyalty, and revenue growth. By tracking metrics like DAU, MAU, feature adoption, and churn, companies can identify engagement trends and make informed improvements. Continuous monitoring of user behavior ensures a valuable experience, leading to long-term success.
|
How can I respond to my new manager's criticism without risking my job? (3 minute read)
A successful director faces criticism from her new boss, who aims to push out long-term employees to bring in cheaper talent. By following the REBOUND strategy โ recognizing the boss's tactics, showcasing results, building alliances, and documenting everything โ the director can counter these assumptions, demonstrate her value, and navigate the situation with confidence.
|
|
How to write release notes in 2024 (16 minute read)
Release notes can drive engagement, transparency, and feature adoption when done right. With a bit of creativity, they become a powerful communication tool that excites users, builds trust, and preemptively addresses common questions, reducing strain on support teams. This turns routine updates into opportunities for user connection and action.
|
|
Your creative success is a numbers game (4 minute read)
Creative success isn't solely about talent - it's a numbers game. Successful professionals understand that producing more increases the chances of breakthrough and resonance. Each piece is both a lottery ticket and an experiment. The path to quality is paved by quantity.
|
|
Love TLDR? Tell your friends and get rewards!
|
Share your referral link below with friends to get free TLDR swag!
|
|
Track your referrals here. |
Want to advertise in TLDR? ๐ฐ
|
If your company is interested in reaching an audience of product management professionals and decision makers, you may want to advertise with us.
If you have any comments or feedback, just respond to this email!
Thanks for reading,
Ellen Le & Sinan Zhang
|
|
|
|