Newslurp

<< Stories

Mountain Dew Rebrand ⛰️, Zoom Avatars πŸ§‘β€πŸ’», Adobe Content Credentials πŸ€–

TLDR Design <dan@tldrnewsletter.com>

October 10, 12:05 pm

TLDR Design
Mountain Dew has unveiled its first rebrand since 2009. The redesign includes the return of "Mountain" in the logo and updated colors β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ  β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ 

TLDR

TLDR Design 2024-10-10

πŸ“±

News & Trends

Mountain Dew aims to "reclaim its legacy" with mountain-focused rebrand (3 minute read)

Mountain Dew has unveiled its first rebrand since 2009. Featuring a new logo and packaging highlighting its mountain roots and incorporating the landscape into its identity, the redesign includes the return of "Mountain" in the logo, a citrus leaf outline for the "I," and updated colors, reflecting the brand's adventurous legacy.
Zoom will let AI avatars talk to your team for you (2 minute read)

Zoom is advancing its AI capabilities by allowing users to create personalized AI avatars to attend meetings, initially focusing on sending brief video messages through the Clips feature. Users will have to record an initial video, which Zoom's AI uses to generate an avatar resembling their appearance and voice. Zoom has addressed potential deepfake concerns with advanced authentication, watermarking, and strict usage policies.
Adobe has a New Tool to Protect Artists' Work from AI (4 minute read)

A new web app launching in early 2025 will expand Adobe's Content Credentials system, helping creatives protect and attribute their work. The app will allow users to apply tamper-evident metadata to content, opt out of AI model training, and recover credentials even if stripped. Its success will depend on industry-wide adoption.
πŸš€

Opinions & Tutorials

Can Facebook win back Gen Z? (3 minute read)

Facebook's popularity among U.S. teens has declined significantly over the past decade, with usage dropping from 71% to 33% as Gen Z prefers image- and video-focused platforms like Instagram, Snapchat, and TikTok. It is adopting TikTok-inspired features to address this, but it's unclear if the changes will attract Gen Z back.
You're trying to turn an oil tanker (8 minute read)

Large organizations are like supertankers. Driving change requires time, patience, and consistent effort. Persistent communication, relationship-building, and a deep understanding of colleagues' needs helped gradually influence decision-makers at Cisco. The company only formed a dedicated engineering team for its design system after years of uphill struggle.
Designing for Complexity: Start with These Questions (5 minute read)

The flexible framework introduced in this article offers an effective way to tackle project complexity. By breaking down systems into interconnected parts and asking specific questions, designers can gain clarity and prioritize solutions.
πŸ’»

Launches & Tools

After Effects Custom Panels (Website)

MoBar is a powerful After Effects toolset that boosts your workflow, lets you create custom panels, and offers over 130 pre-built tools for your creative needs.
Apply Dithering Effect for Any Images (Figma plugin)

This plugin lets you apply stunning dithering effects to any image. Fine-tune details, add noise, adjust brightness, and enhance glow.
Create Text-behind-image Designs Easily (Website)

This tool allows you to place text behind elements in your photos like a pro.
🎁

Miscellaneous

How designers create alignment (7 minute read)

Projects are often delayed due to team misalignment, where unclear roles and steps lead to wasted time and confusion. Design plays a key role in creating alignment at strategic, operational, and tactical levels. Tools like product development journals help teams stay organized and move projects forward efficiently.
DixonBaxi's fresh identity for instrument maker ROLI helps cut through the noise (4 minute read)

ROLI, known for innovative instruments like the Seaboard, collaborated with DixonBaxi to create a unified brand identity that reflects its mission to "free the music" within everyone. The rebrand features a new logo inspired by piano keys, a flexible color system, and a warm, accessible tone, uniting ROLI's diverse audience of musicians, from beginners to professionals, while streamlining its product ecosystem.
Introducing Generative Canvas (2 minute read)

Salesforce's new β€œgenerative canvas” pilot introduces AI-driven, adaptive UI for CRM users. It dynamically assembles content and layouts based on user context, offering personalized experiences. Combining AI flexibility with Salesforce's design consistency, it tailors interfaces in real-time, improving efficiency and user relevance.
⚑

Quick Links

UX Design Case Study: Starbucks' Behind-the-Counter System (4 minute read)

Tactile's project for Starbucks created a unified design system for in-store connected devices, enhancing usability and employee efficiency through a cohesive UX strategy and intuitive interface.
I Just Discovered Web Design Museum and Got Lost for Two Hours (2 minute read)

The Web Design Museum offers a nostalgic journey through digital design evolution, showcasing forgotten websites from the 90s to the 2010s for retro design enthusiasts.
How to Pair Fonts: A Practical Guide (20 minute read)

Effective font pairing involves balancing personal preferences, project needs, and cultural context.

Love TLDR? Tell your friends and get rewards!

Share your referral link below with friends to get free TLDR swag!
Track your referrals here.

Want to advertise in TLDR? πŸ“°

If your company is interested in reaching an audience of design professionals and decision makers, you may want to advertise with us.

If you have any comments or feedback, just respond to this email!

Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


If you don't want to receive future editions of TLDR Design, please unsubscribe from TLDR Design or manage all of your TLDR newsletter subscriptions.