The DNA of a great pricing page (10 minute read)
A well-optimized pricing page is crucial to the customer journey, as it directly influences purchasing decisions by providing clear, transparent pricing, aligning with customer needs. Companies should prioritize simplicity, clear calls to action, and metrics tracking, while avoiding over-complicated designs and hidden prices, to enhance conversions and customer trust.
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Your developers can steer you right (4 minute read)
A strong product strategy should align with the company's core focus, ensuring coherence between the target audience, distribution channels, and existing strengths. For example, Analytico, a B2B SaaS company, successfully reinforced its expertise in web eCommerce tracking by prioritizing features like GDPR compliance and Progressive Web Apps, while avoiding distractions from other checkout options.
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The self-sealing argument trap (4 minute read)
Self-sealing arguments are rhetorical traps that make it impossible to refute a claim, as any response either reinforces the original point or concedes to it. To navigate these situations, it's important to recognize the trap, avoid instinctive reactions like defending or attacking the argument, and instead seek to reframe the discussion or slow it down to foster more productive dialogue.
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What your biggest weakness really is (10 minute read)
The key to landing a product management job is identifying your weaknesses, flipping them into strengths, and addressing them directly during the hiring process, especially in a competitive market. Hiring managers prioritize minimizing risks, looking for experience in similar roles, industries, and strong performance, so candidates must craft compelling narratives around their gaps, skills, and experiences to stand out.
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How to know if your product strategy has worked (3 minute read)
A strong product strategy aligns closely with the company's overall focus, ensuring coherence between the target audience, distribution channels, and the company's strengths. Analytico, a B2B SaaS company, had a product team that prioritized features that reinforced the company's core expertise while avoiding distractions like additional checkout options, ultimately increasing the likelihood of success.
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When you should not use a product roadmap (6 minute read)
A product roadmap isn't always the right tool, especially when you can't see beyond the next three months, lack a validated product strategy, or face stakeholders who treat the roadmap as a rigid, feature-based plan. In such cases, it's better to set short-term, outcome-based goals and work collaboratively to address risks and create a flexible, realistic strategy before developing a roadmap.
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Thanks for reading,
Ellen Le & Sinan Zhang
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