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Prada Spacesuits πŸ§‘β€πŸš€, Ex-Apple Designs Keyboard πŸŽ›οΈ, Hi-Chew’s New Mascot 🍬

TLDR Design <dan@tldrnewsletter.com>

October 18, 12:19 pm

TLDR Design
Prada and Axiom Space developed the Artemis III spacesuit, the AxEMU, for NASA's lunar mission. The suit is designed for flexibility and safety β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ  β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ 

TLDR

TLDR Design 2024-10-18

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News & Trends

Prada and Axiom Space reveal spacesuits for next lunar landing (4 minute read)

Prada and Axiom Space developed the Artemis III spacesuit, the AxEMU, for NASA's lunar mission. The suit is designed for flexibility and safety and is adaptable to a wide range of body sizes. It features advanced cooling, diagnostic, and vision-enhancing technology and combines Prada's design expertise with Axiom's engineering for optimal lunar exploration performance.
Former Apple Design Exec Debuts NUIO – A New Take on Ergonomic Accessories (3 minute read)

The NUIO Flow Keyboard, created by Tom and Greg Wilson, pioneers a revolutionary design shift from traditional keyboards that have remained unchanged for over a century. Key features include a radial key layout, 3-D wave, and split design that support ergonomic hand positioning and posture, providing a more natural typing experience. The Flow Keyboard also features wireless connectivity and backlit keys and is part of a broader NUIO ecosystem with complementary products like trackpads and wrist pads.
Hi-Chew's new mascot, Chewbie, is a puffy, lovable lesson in branding (4 minute read)

Hi-Chew has introduced a new mascot, Chewbie, a genderless, quirky, blob-like character designed to elevate the brand amid its rising popularity in the US. Chewbie, with its lovable and distinctive appearance, embodies the Hi-Chew candy's playful spirit. Hi-Chew aims to use Chewbie to resonate with Gen Z and engage them across various platforms like TikTok and social media. This introduction aligns with a broader trend where brands like Duolingo and Pop-Tarts are leveraging mascots to boost brand presence and recognition in unconventional, vibrant ways.
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Opinions & Tutorials

Interview with Jonathan Ive (12 minute read)

In this interview, Jonathan Ive shares his admiration for Dieter Rams, emphasizing Rams' overlooked achievement of innovating design processes at Braun. Ive recalls his early encounter with Braun's products and reflects on how its design philosophy influenced his work, particularly at Apple.
When perfectionism makes you a better creative, and when it doesn't (3 minute read)

Perfectionism, often linked to creativity, can drive great work but also lead to creative paralysis and mental health issues. Creatives like Siqi Song, Renald Louissaint, and Pablo Rochat have found that balancing control, embracing mistakes, and setting boundaries is crucial to managing perfectionism.
Adobe's Project Super Sonic Uses AI to Generate Sound Effects for Your Videos (3 minute read)

Introduced at Adobe's MAX conference, Project Super Sonic is a tool that generates background audio and effects for videos using text-to-audio, object recognition, and voice imitation. While similar tools exist, Super Sonic's added modes and precise vocal control offer creators an engaging, innovative way to enhance sound design.
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Launches & Tools

File management goodies (Figma file)

A set of Figma design components that designers at Deliveroo use to make their Figma workflow more efficient by 15%.
Inclusive Mindset Workbook by Project Lima (FigJam board)

Exercise your inclusivity mindset using this workbook, which covers identifying exclusions, creating persona spectrums, and developing creative solutions to address these needs.
AI-generated Avatars (Website)

Find truly authentic-looking AI profile pictures.
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Miscellaneous

How to Create Concept Art: 15 Tips from a Marvel Studio Artist (8 minute read)

In this post, Rodney Fuentebella, a Marvel Studios concept artist, shares insights from his decade-long career. He discusses working with various shapes, experimenting with colors and effects, and using 3D software for complex environments. Fuentebella also highlights the importance of gesture, simplicity, and drawing inspiration from personal experiences to enhance creativity in concept art.
Branding: How Traditional Japanese Aesthetics Breathe New Life (5 minute read)

Studio.Design partnered with Nuevo.Tokyo to rebrand Japan's largest no-code website builder. By incorporating traditional Japanese aesthetics like "ma," "tatami," and "iki," it created a refined, modular, and minimalistic brand that resonates globally. The rebrand, which emphasized creativity over self-promotion, achieved over 100k impressions overnight without marketing.
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Quick Links

Designers Reimagine iPod Touch in iPhone 16 Design Language (2 minute read)

Designers ID JUAN and Sy Wong reimagined the iPod Touch with an iPhone 16-inspired look, retaining the 4-inch display, Lightning connector, and headphone jack.
Designer Natalie Bradburn Brings Bold Colour to the Modern Bathroom (3 minute read)

New Zealand designer Natalie Bradburn founded CleanCleanClean in 2019, focusing on vibrant, practical bathroom designs that emphasize cleanliness and local manufacturing partnerships.
The Ugly Realities of the UI/UX Design Industry (5 minute read)

UI/UX design in the real world demands adaptability, diverse skills, and flexibility.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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