AI for startups (6 minute read)
Policy ideas for AI startups include fostering U.S. innovation with open-source access, public data pools, and balanced copyright laws. Government investment in AI should support security, economic growth, technical talent, and digital literacy.
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A deadly gravitational pull in PLG B2B: individual-centric experiences (8 minute read)
Successful product-led growth strategies in B2B companies engage end users but also focus on team-level adoption to drive enterprise sales and sustainable growth. B2B PLG companies that fail to transition from individual to team-based experiences risk stalling, as true success depends on activating and expanding usage across teams, not just individual users.
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5 new insights for product builders (7 minute read)
Your website and brand are your first chance to stand out - don't be boring. Design with attention to every detail, including pixels, corners, and transitions. Combat productivity anxiety - often, you're doing enough already. The most impactful questions start with “who,” as people shape outcomes more than tasks. Companies seek high-output generalists who drive projects and business growth efficiently with limited resources.
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Why orgs become too tall (8 minute read)
Companies often aim to "flatten" structures to reduce management layers but frequently ignore the nuanced reasons for "tall" organizations. Addressing factors such as oversight needs, structural limitations, and cultural preferences for delegation can help organizations thoughtfully streamline without compromising effectiveness.
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North Star metric examples to kickstart your thinking (16 minute read)
A North Star metric is a single customer-focused metric that aligns teams across a company, connecting customer value to business growth and driving product strategy. The metric should reflect customer value, be measurable, and directly link to revenue growth. Avoid vanity metrics to ensure focus on long-term success.
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No wait, of course THAT is the single most important SaaS metric (5 minute read)
Each SaaS metric - whether retention, top-line growth, profitability, sales efficiency, LTV, Rule of 40, or NPS - holds unique value depending on the company's stage, market, and goals. Rather than rigidly focusing on one, companies should select metrics aligned with their immediate needs and growth objectives, balancing simplicity with clarity to guide team priorities effectively.
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How to say no (4 minute read)
Say “yes” to priorities and share why, make room for others' growth, celebrate current commitments, imagine taking on the task and check excitement 24 hours later, and test by seeing what breaks if left undone.
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Fortune cookies for the Fortune 500? Waymo thinks so — but should you? (7 minute read)
Gary Vee's investment in OpenFortune has transformed fortune cookies into a key player in "context-shock" marketing, a form of ambient advertising that surprises consumers in unexpected places. This style taps into novelty bias - our brains' attraction to the unexpected - creating memorable, shareable brand impressions. Quirky ad placements like fortune cookies and coffee cups aim to soften tech's image, blending nostalgia with calculated authenticity to appear more relatable.
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Thanks for reading,
Ellen Le & Sinan Zhang
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