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Successful growth and design team partnerships 🀝, PMs and dogfooding 🐢, the OKR trapπŸͺ€

TLDR Product <dan@tldrnewsletter.com>

November 19, 11:05 am

TLDR Product
Growth and design teams often clash due to differing priorities. Growth prioritizes rapid testing and iteration to achieve short-term goals β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ  β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ 

TLDR

Together With Atlassian

TLDR Product Management 2024-11-19

❌ πŸ—“οΈ How Atlassian ran an entire project without a single meeting (Sponsor)

Getting rid of meetings is possible, and easier than you think…

In this session, Andrew Boyagi from Atlassian will walk through the "meeting-less project" that sparked a viral LinkedIn post earlier this year. You'll leave with:

  • Clear guidance on how to structure and communicate throughout a project - without meetings.
  • Tips for effectively using Jira for project management, Confluence for documentation, and Loom for project communication.
  • Best practices for introducing flexible ways of working to teams of all type.

>> Register for the webinar

>> Get Atlassian Loom for free to record and share async messages and eliminate unnecessary meetings from your calendar

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News & Trends

Hey, growth teams: here's how to make friends with your designers (6 minute read)

Growth and design teams often clash due to differing priorities. Growth prioritizes rapid testing and iteration to achieve short-term goals, while design focuses on polished, cohesive experiences for long-term brand integrity. Bridging this gap requires mutual understanding, collaboration on metrics, iterative design processes, and mutual respect for the unique value each team brings to product success.
p-Hacking your A/B tests (9 minute read)

Pharmaceutical companies and marketers alike can unintentionally mislead themselves (and others) by running tests until they get favorable but potentially false-positive results - a fallacy known as "p-hacking." To avoid this trap, practitioners should run multiple trials to confirm results, avoid early test stoppage, and instead design experiments around solid theories, testing specific hypotheses to gather real insights and build on validated learnings rather than just chasing seemingly positive but unsubstantiated results.
A chance to build (22 minute read)

Silicon Valley's tech dominance was shaped by high initial investments in semiconductor manufacturing with minimal marginal costs, which later influenced venture capital and software-driven growth. Today, while software innovation thrives in Silicon Valley, hardware production remains entrenched in Asia. The introduction of tariffs and geopolitical shifts present both risks and opportunities to revitalizing U.S. manufacturing through automation and AI-driven models, but the challenge remains significant without extreme measures.
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Opinions & Tutorials

How PMs can 10x quality with dogfooding - simple approach, impressive results (5 minute read)

Using your own product (dogfooding) can provide invaluable insights into its true value and potential issues, though it shouldn't replace real customer feedback. This practice is most effective in B2C products but can also benefit B2B contexts. When combined with systematic testing, it leads to better product quality and understanding of user experience.
Does anyone really ever "complete" a sprint (7 minute read)

Rather than pursuing a perfect sprint process, teams should focus on realistic planning that reflects actual conditions while consistently delivering measurable value. Success comes from continuous learning and improvement, coupled with transparent expectation management that builds trust. The focus should be on practical outcomes rather than process perfection.
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Resources & Tools

The Guide to Integration Marketplaces for B2B SaaS (Sponsor)

Many B2B SaaS integrations don't work well for customers. They might feel bolted on, be hard to discover, or lack flexibility. Learn how offering customers an integration marketplace can improve customer experience and increase adoption and how to get your marketplace off the ground quickly. Get the guide by Prismatic
The OKR trap: reporting vs. progress (3 minute read)

OKRs that genuinely measure progress prioritize leading, influenceable metrics tied to specific team actions, facilitating actionable insights and iterative adjustments. By contrast, OKRs that merely report numbers rely on generic, less actionable metrics. Shifting focus toward relevant, impact-driven Key Results enables clearer alignment with strategic goals and more meaningful progress tracking.
Product management isn't dead and it's not AI that's going to kill it (6 minute read)

Product management demands uniquely human skills like empathy and nuanced decision-making, which LLMs fundamentally cannot replicate despite producing convincing text. While LLMs can either enhance skilled practitioners' work or enable unskilled users to produce seemingly acceptable outputs, this creates a concerning skills gap. The real threat to product management comes from influencers convincing leadership that AI can replace human product managers, not from the technology itself.
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Miscellaneous

When will we finish this migration so R&D teams can work on innovation? (6 minute read)

Migration challenges often go unrecognized as executives focus on launches while ignoring the reality that maintaining legacy versions for even one customer requires significant resources and support. The solution lies in tracking migrations objectively, understanding customer segments, making economic arguments, and maintaining realistic expectations rather than engaging in magical thinking.
How Amazon's Just Walk Out works (5 minute read)

Amazon is phasing out its Just Walk Out technology from U.S. grocery stores after discovering that 70% of transactions required manual verification. The company is switching to smart Dash Carts in its grocery stores while still expanding Just Walk Out technology in airports and stadiums where it has proven more effective. This strategic shift reflects both operational challenges in grocery settings and changing customer preferences for more interactive shopping experiences.
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Quick Links

Beyond MVP: building products through iteration and user-centered belief (1 minute read)

Releasing a "minimum viable product" without fully delivering value is ineffective.
Transforming 'no' into collaboration: a PM's guide to building trust and influence (2 minute read)

Using the Inverted No approach - validating needs, clarifying trade-offs, and inviting collaboration - transforms stakeholder relationships, making "no" a shared decision rather than a unilateral rejection, thus fostering long-term influence and trust.

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Thanks for reading,
Ellen Le & Sinan Zhang


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