Pepsi's cheeky fast-food logo redesigns feel a bit desperate (2 minute read)
Embracing its "challenger brand" status, Pepsi launched a bold marketing stunt on National Fast-Food Day by secretly introducing its drinks in restaurants that don't stock it. The stunt aligns with the company's current theme, "Every burger deserves Pepsi," which is an effort to rival Coca-Cola in fast-food chains.
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Apple Releases Final Cut Pro 11 with New AI Features (2 minute read)
Final Cut Pro 11 introduces AI-powered features like Magnetic Mask for automatic masking and Transcribe to Captions for autogenerated subtitles. These tools are optimized for Apple's M-series chips and have improved privacy through on-device AI. The update aims to add features to match rivals like Adobe and DaVinci Resolve. Final Cut Pro 11 is available as a free update for existing users or for $299.99 for new users.
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Definition of "good" (5 minute read)
Defining "good" design is crucial for alignment, efficiency, and high-quality outcomes. The definition should adapt to the project's goals and context. Collaborate early with stakeholders, establish design principles, and foster a structured critique process to maintain shared standards and focus.
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How Did You Pick That Typeface? (3 minute read)
Decision-making is crucial in design. Typeface selection involves balancing brand guidelines, client needs, and project goals. Practicing this skill helps designers grow, adapt to challenges, and understand the impact of their choices in shaping outcomes.
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Why Simple UX Stories are Best: The Power of Clarifying Ambiguity (6 minute read)
Effective UX design involves simplifying complex problems into explicit, compelling stories. Designers clarify ambiguity, ask critical questions, and transform vague requirements into tangible outputs. Highlighting user struggles, employing systematic design processes, and communicating solutions effectively makes portfolios resonate with busy interviewers and showcase the designer's ability to simplify and solve complex challenges.
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Design Tokens: Authoring vs Consuming (12 minute read)
Design tokens facilitate the connection between design and code, though there are challenges when using them such as naming conventions and rigid hierarchies. A taxonomy-driven approach could improve flexibility, standardization, and adaptability, eliminating the need for manual token naming. Using unique identifiers (UIDs) in authoring systems ensures stability, allowing token evolution while preserving relationships. This method helps future-proof design systems against inevitable changes.
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How to Survive a Client Meeting When They Say ‘Make It Pop'!!!! (3 minute read)
Designers frequently encounter cryptic client requests like “make it pop.” When this happens, it is essential to maintain facial neutrality, interpret the vague demand, work with chaotic color schemes, and add sparkle. The process will often involve numerous tweaks and font debates, with exclamation points as an expected outcome.
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Should Icons Scale in Bigger Breakpoints? (7 minute read)
Making icons scale correctly ensures clarity across devices and screen sizes. Scalable Vector Graphics (SVGs) provide crisp visuals, adapting seamlessly without pixelation. For raster images like PNGs, srcset, and breakpoints, dynamic image loading can be enabled based on screen resolution. Proper scaling enhances the user experience and makes apps seem higher quality.
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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker
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