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Preparation Tactics for a Tough UX Job Market | Choose Customer Loyalty over Short-Term Profit

Nielsen Norman Group <alertbox@nngroup.com>

January 20, 3:31 pm

Preparation Tactics for a Tough UX Job Market | Choose Customer Loyalty over Short-Term Profit
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ARTICLES

Preparation Tactics for a Tough UX Job Market

By Evan Sunwall • 9 Minute Read

Use these tactics to prepare yourself for a downturn in the UX job market.

Choose Customer Loyalty over Short-Term Profit

By Tim Neusesser • 8 Minute Read

Prioritizing user loyalty over short-term profit maximization leads to sustainable growth by fostering trust, customer retention, and long-term profitability.

VIDEOS

Strengthen Your Design Influence by Speaking the Language of Business

By Don Norman • 3 Minute Video

Design doesn’t have much respect in most companies. To change this you must learn to speak the language of business.

A Case for Returning to In-Person Usability Testing

By Hoa Loranger • 6 Minute Video

In-person usability testing provides insights remote testing can miss. It offers unique benefits, such as building rapport, observing non-verbal cues, and providing immersive experiences for stakeholders that enhance understanding.

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