Your career is a startup: building sustainable growth, one stage at a time (6 minute read)
Careers often focus too much on titles instead of meaningful growth, similar to startups that raise funding too early. You can build a sustainable career without rushing to leadership roles or sacrificing long-term success by applying structured growth principles from startups, such as mastering each stage, identifying your niche, aligning with the right opportunities, and evolving strategically.
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2025 tech trends: how to thrive in the big shift (7 minute read)
Shifts this year will include economic recovery, AI-driven growth, and challenges like tight budgets and SEO disruption. Leaders must embrace social media influence, invest in engaging video content, and rebuild direct distribution through newsletters. Success lies in adapting to AI's impact and maximizing efficiency while fostering innovative marketing strategies.
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Why you need a 'not doing' list, not a todo list (15 minute read)
A reductive approach is important to product and business growth. Removing features, products, or tasks often provides more value than adding new ones. Focus on core strengths, reducing complexity, and leveraging long-term, high-impact efforts over chasing immediate gains.
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Is growth still good? (12 minute read)
The rapid adoption of AI technology, driven by fear of falling behind, is reshaping industries like customer experience in airlines, with startups scaling revenue at unprecedented speeds while established players struggle to keep up. However, this acceleration also exposes many AI companies to risks, as fast growth and shallow moats leave them vulnerable to competition and market volatility, challenging the sustainability of this boom.
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The refactoring guide for PMs tired of endless tech discussions (7 minute read)
Refactoring enhances code quality while maintaining functionality, but PMs face challenges like shifting timelines, unexpected breakages, and justifying the effort to management. It's crucial to balance learning-focused development with scalable builds. Refactoring requires preparation to avoid side effects. Rewriting is necessary if the code is outdated or overly complex.
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Choose customer loyalty over short-term profit (7 minute read)
Prioritizing user loyalty over short-term profits fosters trust, retention, and sustainable growth. Transparent practices, thoughtful user experiences, and loyalty rewards drive long-term profitability. Avoid deceptive patterns, aggressive upselling, and unnecessary changes to maintain user trust.
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“Stealth mode” and other f'ing brilliant strategies (6 minute read)
Staying in stealth mode, avoiding customer feedback, overvaluing perfection, copying competitors, and chasing everyone as a market segment are ineffective and flawed strategies. Success isn't guaranteed by coding expertise, minimal effort, or raising funds preemptively while ignoring foundational business principles like customer discovery, focus, and differentiation.
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Sample, sample, sample (5 minute read)
Create unforgettable first impressions by showcasing your product's unique value, engaging early adopters as ambassadors, and fostering feedback to refine and evolve. Amplify impact through compelling storytelling and nurture a community that sustains advocacy. Effective sampling creates meaningful experiences, builds relationships, and transforms users into loyal champions for growth.
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Thanks for reading,
Ellen Le & Sinan Zhang
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