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New White House Logo ๐Ÿ›๏ธ, Updated Joy-Con Trigger ๐ŸŽฎ, Oakley Smart Glasses ๐Ÿ˜Ž

TLDR Design <dan@tldrnewsletter.com>

January 22, 1:09 pm

TLDR Design
Donald Trumpโ€™s new White House logo for his second term is a bold departure from traditional designs that has intricate details and overt patriotism โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ  โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ 

TLDR

TLDR Design 2025-01-22

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News & Trends

Trump's patriotic new White House logo is painfully unsubtle (1 minute read)

Donald Trump's new White House logo for his second term is a bold departure from traditional designs that emphasizes intricate details and overt patriotism. Unlike the minimalism of previous administrations, this design features vibrant American flag accents and a stately appearance, symbolizing authority and reclaiming power. The branding shift reflects a darker, more assertive tone for Trump's leadership, marking a new era centered on patriotism and institutional strength.
The Switch 2 has a new trigger for disconnecting Joy-Con controllers (1 minute read)

Nintendo's Switch 2 introduces a new trigger mechanism for disconnecting Joy-Con controllers, demonstrated in a video on its website. While the detachment design is more transparent, the method for keeping the controllers attached, which potentially involves magnets, remains unconfirmed.
Meta is building Oakley smart glasses for athletes (1 minute read)

Meta is reportedly developing Oakley-branded smart glasses for athletes based on Oakley's Sphaera design, which features a centrally positioned camera. The move aims to broaden the appeal of smart glasses by leveraging Oakley's popularity among athletic groups like cyclists and runners. Meta is also working on various AI-powered devices, including camera-equipped earbuds, a smartwatch, and premium AR glasses with a display in the right lens.
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Opinions & Tutorials

Just Grow Up: Why Design Maturity Models Might Be Harming Our Industry! (3 minute read)

Design maturity models often mislabel strategic design choices as โ€œimmature,โ€ overlooking how businesses tailor design to their market needs. Instead of chasing an unrealistic ideal, companies should focus on aligning design with their strategic goals and recognize that different industries and business models require different approaches.
What Does 'Success' Mean for Creatives in 2025? (6 minute read)

Success in the creative world is often tied to external validation, but true success is internal, driven by personal fulfillment, creative joy, and meaningful work. For many creatives, success includes financial stability, artistic purpose, and a balanced lifestyle. Redefining success means focusing on personal values and the intrinsic joy of creation.
Durable Products (2 minute read)

Brad Frost emphasizes the value of durable, high-quality products, using his Olukai slippers as an example. He advocates for creating lasting digital products, similar to resilient web design by Jeremy Keith. Frost applies this philosophy throughout his work, including his book Atomic Design, courses, and consulting services, promoting longevity in design systems.
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Launches & Tools

Create Your Site from Widgets (Website)

Unlock your creative potential with a bento-style, no-code website builder.
Your Easiest Go-To Avatar Tool (Website)

Humva provides free customized spokesperson videos and thousands of video presenters for social media content, testimonials, product introductions, and more.
Turn Complex Data Into Presentations (Website)

Presenton is an AI buddy that turns reports, data, insights, analytics, and all the boring, confusing stuff into simplified, fun, and interactive presentations in just a few clicks.
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Miscellaneous

New York City FC debuts new identity by Gretel (6 minute read)

New York City FC has revealed a refreshed identity designed by Gretel that aims to capture the city's eclectic spirit and the club's passion for soccer. The new visual identity features a refined badge, a custom typeface inspired by the New York City subway, and an electric color palette.
How Designers and Brands are Morphing the Next Era of Motion Design (7 minute read)

Our consumption of culture is driven by constant motion across various screens, and motion design reflects this behavior. Once meditative, motion design now defines brand identity through dynamic elements. The rise in motion design demands scalable, efficient solutions that balance creativity and guidelines. Designers and clients navigate this evolving field with mutual respect for creative processes.
Why Good Design Comes from Bad Design (7 minute read)

Discovering his passion for design at Carnegie Mellon, a former Computer Science student realized the value of iteration. Initially embarrassed by bad ideas, he learned that exploring alternatives leads to better solutions. Emphasizing process and revisions, he highlights that even renowned creators like Hemingway and Einstein embraced imperfect drafts to achieve excellence.
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Quick Links

Please Don't Force Dark Mode (5 minute read)

Forcing dark mode can cause discomfort due to high contrast ratios - users should have the option to choose their preferred mode.
The new Jack Daniels bottle design is leaving a bad taste for some (2 minute read)

Radical packaging changes can confuse customers, as seen with brands like Bahlsen and Tropicana.
Four Nokia Designs that Never Became a Reality (4 minute read)

The Nokia Design Archive, now at Helsinki's Aalto University, offers over 700 curated artifacts and 20,000 items, including designs never made public.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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