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Snapchat’s Sponsored AI Lenses πŸ‘», Volkswagen Logo Confusion πŸš—, Typeface for Kids ✏️

TLDR Design <dan@tldrnewsletter.com>

April 16, 12:08 pm

TLDR Design
Snapchat's new Sponsored AI Lenses feature lets brands create immersive, AI-generated experiences using selfies powered by generative AI β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ  β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ 

TLDR

TLDR Design 2025-04-16

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News & Trends

Snapchat Rolls Out Sponsored AI Lenses for Brands (2 minute read)

Snapchat's new Sponsored AI Lenses feature lets brands create immersive, AI-generated experiences using selfies. Powered by generative AI, these lenses boost engagement and reduce production time. Brands like Tinder and Uber have reported higher interaction rates. This marks another step in Snap's broader integration of generative AI across its platform and ad offerings.
The Volkswagen logo is suddenly causing mass confusion and friendship-ending arguments (4 minute read)

There is debate over whether the V and W in the Volkswagen logo, one of the most recognizable car emblems, were ever joined. Although the official design always included a gap, some remember a conjoined version, likely due to manufacturing inconsistencies or the Mandela effect. Originally tied to Nazi-era imagery, the logo was later redesigned into the simple VW in a circle seen today.
Introducing Kermit: A Typeface for Kids (15 minute read)

Kermit is a playful, child-friendly typeface created to support young readers, including those with dyslexia. Its approachable design, expressive features, and animated versions aim to improve comprehension and build confidence. Developed with scientific input, Kermit is intended to be more than just a font. It is designed to make reading easier, more engaging, and accessible for all children.
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Opinions & Tutorials

Vibe coding is exciting but designers must tread carefully (4 minute read)

"Vibe coding" allows non-specialists to create digital products by using plain language to guide AI, making design and development more accessible. While it offers creative freedom, it also raises concerns around intellectual property, safety, and misuse. To create more human-centered digital experiences, it's important to use vibe coding alongside human expertise rather than as a replacement.
Writing the onboarding experience (3 minute read)

Digital product design guides users from the first screen with clear interfaces and thoughtful writing that teach interaction patterns. Onboarding is key and works best when it sets expectations, offers early value, and shows progress. Great onboarding respects the user by keeping things optional, allowing guest access, and sometimes skipping explanations to let the interface speak for itself.
The Dumbest Design System Mistakes (7 minute read)

Design systems often fail due to rushed rollouts, poor collaboration, lack of maintenance, and misplaced priorities. Avoid common pitfalls by prioritizing user needs, involving teams early, documenting thoroughly, and treating systems as evolving products. Component count isn't a measure of success - success is measured by adoption, usability, and impact on real-world workflows.
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Launches & Tools

QR Code Generator (Figma plugin)

A Figma plugin that lets designers create QR codes for websites, text, WiFi, phone calls, and SMS. Colors can match a brand or design system. A contrast checker can ensure scannability.
Build MVP in Under 60 Minutes (Website)

Metatable.ai empowers creators to build and deploy AI-driven applications in minutes. No coding expertise is required, so you can turn your ideas into reality faster than ever.
Creative Project Tracker (Website)

Celaro is a creative project tracker crafted for designers and developers to streamline workflows and boost creativity. It helps bridge the gap between creatives and project management without losing focus on creating.
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Miscellaneous

Cheetos Pants Ad Campaign: Style & (Fun)ction (3 minute read)

Cheetos launched a playful ad campaign with limited-edition orange pants featuring built-in towel-like panels to solve the "Cheetle fingers" mess. Created with BBDO and fashion designers, the pants blend humor, function, and brand identity, turning snack culture into streetwear. A curated online collection makes the concept fun, memorable, and shareable.
These Digital Artists Have Made Progress in the Fight Against Unethical AI (8 minute read)

Since 2022, artists have resisted generative AI by filing lawsuits, lobbying lawmakers, and raising public awareness. Activist groups like EGAIR influenced the EU's AI Act, requiring consent for training data. Legal battles persist, with courts examining copyright implications. Artists stress solidarity, education, and the unique value of human creativity over machine-generated content.
Thin Fonts are a Usability Nightmareβ€”and Finally, Designers are Waking Up (5 minute read)

Thin fonts, once favored for their sleek look, have proven hard to read and inaccessible, especially on mobile and for users with visual impairments. Major brands like Apple and Google are now shifting to bolder, more legible typography to prioritize usability and meet accessibility standards. This marks a broader industry move toward design that puts function over fashion.
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Quick Links

Adobe's Surprising Origins and its Secret Role in Shaping the Creative World (7 minute read)

Starting with printing technology, Adobe revolutionized desktop publishing with PostScript, aided by Apple.
Silly, surreal, and seriously smart: Nastia Cistakova is making space for femme absurdism in illustration (6 minute read)

Nastia Cistakova blends humor, absurdism, and queerness in satirical illustrations that explore identity, news, and mental health.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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