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Midjourney’s New Video AI 🎬, Figma Acquires Payload 🤝, Shutterstock Rebrand 🎨

TLDR Design <dan@tldrnewsletter.com>

June 20, 12:26 pm

TLDR Design
Midjourney has launched its V1 video generation model, which creates clips up to 21 seconds long by animating existing AI-generated images ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

TLDR

TLDR Design 2025-06-20

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News & Trends

Midjourney Debuts New V1 Video Generation Model (2 minute read)

Midjourney has launched its V1 video generation model, which creates clips up to 21 seconds long by animating existing AI-generated images. Users can customize video length, motion levels, and animation style through prompts, with the service automatically extending initial 5-second clips. The company positions V1 as a building block toward developing interactive 3D simulations following the recent release of its V7 image generator.
Welcoming Payload to the Figma team (3 minute read)

Figma acquired the team behind Payload, a popular open-source headless CMS and application framework, to enhance developer tools across both platforms. Payload will remain open-source while contributing to Figma's upcoming CMS for Figma Sites, which will combine powerful backend customization with intuitive content management. The acquisition supports Figma's vision of becoming a central hub for digital product creation, bridging the traditional gap between design and development workflows.
Shutterstock rebrands as it goes all-in on generative AI (4 minute read)

Shutterstock has rebranded to reflect its evolution from a stock image provider into a full-scale creative partner, embracing roles in ad production, generative AI, and model training for companies like OpenAI and Google. The sleek new identity—featuring updated typography, a broader color palette, and a redesigned logo—underscores its growing ambitions and commitment to removing creative friction for businesses through AI-powered tools like its new Generative AI Pro tier.
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Opinions & Tutorials

Here's when you should change a logo, according to the leader behind Walmart, Burger King, and Uber rebrands (13 minute read)

Subtle rebrands are becoming increasingly popular as major brands like Amazon, Walmart, and Adobe evolve beyond their original offerings, focusing on refining brand systems and architecture rather than overhauling core logos. These updates often involve just as much strategic and creative effort as full rebrands, aiming to maintain recognition while improving flexibility, consistency, and emotional resonance across expanding touchpoints.
Everyone's a 10x Employee now. But at What Cost? (6 minute read)

AI tools have transformed workplace expectations, making "10x employee" performance the new standard while eliminating traditional learning opportunities for newcomers. Entry-level roles now require senior-level judgment as companies automate foundational tasks, leaving new designers with fewer chances to develop crucial decision-making skills through gradual experience. While AI accelerates output and capabilities, it cannot replace the slow, iterative process of building creative judgment from hands-on practice and proximity to experienced professionals.
What's the one thing you'd change about the design industry? (8 minute read)

Ten designers shared their ideal changes for the design industry, calling for greater respect, transparency, and collaboration, ranging from ending free pitching and improving pricing frameworks to valuing the design process and writing better briefs. Their visions emphasize elevating design's strategic role, fostering kinder discourse, encouraging creative risk-taking, and reclaiming space for experimentation and meaningful work.
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Launches & Tools

All-in-one Creative Studio (Website)

VisionFX lets you instantly generate images, videos, music, voice, and more.
Convert 2D to 3D in Seconds (Website)

Upload an SVG and get your logo converted to 3D for free.
From Idea to App, in an Instance (Website)

Turn your ideas into functional apps, games, and websites in minutes. No coding required.
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Miscellaneous

Dreamy Animated Architectural “Sketches” Brought to Life with AI (2 minute read)

EMUNARQ architecture studio created an animated series called "Fluidity in Form," featuring dreamlike architectural sketches that blend polished areas with pencil sketch elements. The renderings showcase organic, curved forms inspired by spatial harmony and movement. These flowing designs control pedestrian traffic through gentle walkways and appear influenced by Zaha Hadid's curved architectural style.
Brand Brothers' identity for micro-roastery Datura blends tension, intuition, and typographic charm (3 minute read)

Brand Brothers created a bold, typography-led identity that balances sophistication with an alternative edge for Paris-based micro-roastery Datura, intentionally avoiding literal visuals to preserve the brand's mystique. Drawing on intuitive design processes and rhythmic letterform experimentation, the branding combines a refined logo, the rugged-yet-graceful Tor Grotesk Bold typeface, and a rich, organic color palette, reflecting both creative freedom and a close, trusting client collaboration.
Avoiding UX malpractice (13 minute read)

UX teams often treat symptoms—like low conversions or user confusion—with their favorite tools without properly diagnosing the true root of the problem. Using Jesse James Garrett's five-layer model (strategy, scope, structure, skeleton, and surface) as a diagnostic framework helps identify where issues truly lie, ensuring the right methods are applied to resolve them effectively instead of masking deeper issues with superficial fixes.

Quick Links

10 Everyday Objects that are Actually Design Masterpieces (7 minute read)

Each object showcases timeless design principles where form perfectly meets function, often remaining virtually unchanged for decades due to getting the design right from the start.
Why Designers are Embracing Chromatic Aberration (On Purpose) in 2025 (8 minute read)

Chromatic aberration, once seen as a flaw in printing and photography that caused color fringing at the edges of objects, has transformed into a popular design trend.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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