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iPhone Face ID Camera ๐Ÿคณ, Wix Buys AI Startup๐Ÿ’ธ, Adobeโ€™s New Camera App ๐Ÿ“ท

TLDR Design <dan@tldrnewsletter.com>

June 23, 12:25 pm

TLDR Design
Apple's iPhone 18 Pro models are expected to keep the same screen sizes as recent models, but will likely introduce under-display Face ID โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ  โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ 

TLDR

TLDR Design 2025-06-23

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News & Trends

Leaker doubles down on two key display changes for the iPhone 18 Pro (2 minute read)

Apple's iPhone 18 Pro models are expected to keep the same screen sizes as recent models, but will likely introduce under-display Face ID and a smaller front camera cutout using HIAA (hole-in-active-area) technology. This could mark the first iPhone without a visible Face ID area and possibly feature an asymmetrically placed front camera in the top-left corner of the screen.
Vibe Coding Fever: Solo Entrepreneur's Base44 Acquired by Wix for $80 Million (3 minute read)

Wix acquired Israeli startup Base44 for $80 million, with potential increases based on revenue targets through 2029. The AI app-building platform was founded by 31-year-old Maor Shlomo as a side project after military reserve duty, attracting over 100,000 users within months. Base44's no-code tool allows users to create apps and games through simple text prompts, generating $189,000 in recent profits with just six employees.
Adobe Launches a New โ€˜Computational Photography' Camera App for iPhones (2 minute read)

Adobe's Project Indigo is a free computational photography camera app for newer iPhones that captures multiple photos and combines them for enhanced image quality. The app was developed by Marc Levoy, a former Google Pixel camera engineer. It offers manual controls while producing natural, SLR-like photos with reduced noise and higher dynamic range. Adobe plans to expand the app with features like Android support, portrait mode, and video recording to build an integrated mobile photography experience.
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Opinions & Tutorials

Approaching AI as a design leader: rethinking the customer journey with a layer of AI-first (6 minute read)

To drive meaningful transformation with an AI-first approach, start by mapping a specific area of the customer journey in detail, focusing on five layers: the customer's perspective, internal team workflows, low-impact customer tasks, communication touchpoints, and reimagined possibilities in an AI-native world. Prioritize areas where AI can add value, collaborate across teams, and treat the customer journey as a living system that evolves with organizational maturity and technological capability.
The Myth of Good Taste (7 minute read)

Relying on "taste" in product management introduces subjective biases rooted in cultural norms, often distracting from core goals like functionality, accessibility, and user value. A craft-based approach โ€” focused on deliberate, inclusive, and ethical design choices โ€” ensures that products are genuinely useful, equitable, and sustainable, rather than just aesthetically appealing or superficially impressive.
Be a Skill Surfer (4 minute read)

"Skill Surfing" involves navigating careers by following curiosity rather than predetermined plans and adapting to changing opportunities like surfers ride waves. This approach emphasizes testing new skills through hands-on practice, focusing on one area at a time, and maintaining patience during extended learning periods. The method prioritizes continuous growth and flexibility over traditional linear career planning.
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Launches & Tools

Motion Controls (Website)

Higgsfield is the ultimate AI-powered camera control for creators by creators.
Collaboratively Generate and edit Images and Videos on Canvas (Website)

Create narratives with advanced machine learning, turning visions into cinematic realities.
AI-powered No-code Platform (Website)

Wonderish lets you build websites, landing pages, and apps by typing. There is no code or setup, just fast, stunning results.
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Miscellaneous

Does using circles make a better logo design? (5 minute read)

While circles have symbolic and aesthetic appeal, their use as overlays in logo presentationsโ€”often seen in redesignsโ€”has sparked debate among designers. Some see them as helpful tools for visual consistency or client persuasion, while others argue they're often post-rationalizations used to add credibility or visual flair without real design benefit.
Designing for Serial Task Switching (9 minute read)

True multitasking is a myth. What users do is serial task switching, rapidly shifting attention between tasks, which increases errors, reduces productivity, and heightens stress. Designing for this reality means creating interfaces that support flexibility, reduce friction, and help users stay oriented through features like split screens, background task handling, and clear navigation, while also including safeguards like undo options and confirmation dialogs to mitigate common mistakes.
AI Design Workflow (10 minute read)

Designers increasingly integrate AI tools like ChatGPT and Claude into their workflows for ideation, research analysis, and UX optimization rather than fearing replacement. Adaptive designers use AI as a "second brain" to enhance creativity and efficiency across tasks like generating feature ideas, analyzing user interviews, and crafting microcopy. Success depends on designers evolving to leverage AI strategically while maintaining their unique human advantages in empathy, context, and storytelling.
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Quick Links

Web Design Will Become the Art of Profiling the User (4 minute read)

Future web designers will function as behavioral economists, using techniques from psychology to nudge users through algorithmically tailored dark patterns rather than empowering user autonomy.
Why Creative Agencies Need to Know About New Adobe Firefly Boards (7 minute read)

Adobe Firefly Boards, a collaborative mood-boarding tool, has officially launched after exiting beta.

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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


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